# Quelta

> Quelta makes short videos that sell from product photos: for product cards, social media and ads, for marketplaces, sellers and brands, and agencies. One button covers a whole catalog, up to hundreds of thousands of SKUs, in one style with the same presenter and voice. Every video is localized for each market by meaning, not just by words (the language and subtitles, what the video leads with, the presenter and voice, the pace, the text on screen, a version for each generation of buyers) and checked by the Quelta check before delivery. Agencies can get the production technology turnkey (the engine, the method and quality control, under their own brand on request); turnkey videos are made from brief to finished video. Production starts with a pilot on one category; prices start at $20 per finished video up to 30 seconds and $30 per 60-second video, and takes that fail the check are remade at Quelta's cost (the final price depends on volumes, markets and formats). Quelta also checks any vertical video ad (TikTok, Instagram Reels, YouTube Shorts, X, Snapchat) in two levels. The preliminary check is free (up to 5 videos a day, no sign-up, about a minute): a preliminary 0–100 score range for the chosen platform, audience country and age, a checklist of 30+ measured metrics and a review of the first 3 seconds. The full check gives the exact score across six categories, every mistake with a timecode and prioritised fixes; it needs a Google sign-in, the first full check is free, then packs of full checks. Without an account, videos and reports are deleted after 7 days. Operated by ISSAYEV A AYAULY, individual entrepreneur registered in Kazakhstan (Astana).

Website: https://quelta.ai · Languages: English (https://quelta.ai/), Français (https://quelta.ai/fr/), Español (https://quelta.ai/es/), Deutsch (https://quelta.ai/de/)

## How production works
1. Send your products. Photos, a product feed or links to product pages. No filming, models or studio.
2. Say where and to whom. Markets, languages and platforms, and who buys: age, interests, what matters to them.
3. Quelta builds the scenario. From trends and what already sells in your category, for each market and audience. For the catalog, in the style of your photos.
4. Checked and delivered. Every video passes the Quelta check: product, text, hands and faces, hook and sound. Defects are fixed before delivery.

## The whole catalog in one click
Choose a scenario once. Quelta turns it into the same videos for every product: in one style, with the same presenter and voice, and checks each one. Hundreds of products, thousands, up to hundreds of thousands of SKUs. New products get their videos as they arrive. The same style and presenter across the catalog. Every video checked before it reaches a card.

## Localized by meaning, not just by words
People in different countries buy the same product for different reasons. For every market Quelta changes not only the language and the subtitles, but what the video leads with, who presents it, the voice, the pace and the text on screen.
- United States (English): leads with the price, on screen: “$69, not $120+ for a logo”
- Germany (German): leads with quality and free returns, on screen: “Kostenlose Rücksendung”
- Brazil (Portuguese): leads with installments and a discount, on screen: “Em até 3x sem juros”
- Japan (Japanese): leads with craft and detail, on screen: “職人の手仕事”

## Where video generators fail, and how Quelta fixes it
- Extra fingers, distorted hands and faces → Quality control reviews every frame and catches defects before delivery
- Logos and labels turn into letter soup → Text and packaging are checked against your product photos
- The product changes shape and colour mid-shot → The same product in every frame
- A new face in every scene → The same presenter and voice in every shot and every video
- A long video can’t be made in one prompt → The video is assembled from checked fragments, by the scenario
- Nobody knows if the script will sell → The scenario is built for the audience, from trends and top-converting ads
- Every regeneration costs time and money → Only the broken fragment is remade, with the best model for the task

## How the free check works
1. Upload a video or paste a link. Any vertical ad: your own, a contractor’s or a draft. Choose the platform, the country and the age of your audience.
2. Get the score and the fixes. Free: a preliminary score range, a checklist of 30+ metrics and the first 3 seconds reviewed. Full check: the exact score, every mistake with a timecode and the fixes in order of impact. Your first full check is free.
3. Generate videos that sell in one click. Quelta rebuilds the ad and makes as many versions as you need: for other countries, languages, audiences and platforms.

## What it checks
- Hook: Whether the first 3 seconds stop the scroll: motion, the first word, when the product appears.
- Story & structure: Whether the script leads to a purchase: problem, demo, proof, pacing and no empty stretches.
- Offer & CTA: Whether the viewer understands what to buy, why now and what to do next.
- Audience & delivery: Whether the delivery fits the audience: language, speech rate, tone and the presenter on screen.
- Picture & text: Format, sharpness, light, cuts, product on screen and text inside the platform’s safe zones.
- Sound: Loudness, voice against music and noise, clipping, pauses and filler words.

## Before and after: a real example
A sneaker maker filmed himself on his phone, in Chinese, in one take. Quelta scored the video for TikTok in the US, then rebuilt it: same person, same sneakers, same workshop. Score before: 22/100. Score after the one-click fix: 94/100.
- Language: Chinese only, no subtitles → English for the US, subtitles word by word
- First 3 seconds: “Hi everyone” and 7 seconds about himself → A hook from the first second: “Ten years making sneakers for big brands. These ones are mine.”
- Pacing: One static shot for 29 seconds → 11 short shots: the knit, the sole, the weight on a scale, a walk, the fit
- Product: Small in the frame, leaves it at the end → On screen for the whole video, with close-ups of the knit and the sole
- Offer: The price said once, in passing → $69 against $120+ for big-brand knit sneakers, free US shipping and returns
- Brand: “风” said once, never shown → FENG 01: spelled out by voice, on screen and on the end card
- Ending: “That’s all, thank you” → “Tap Shop Now!” and an end card with the price and a button

## Who it is for
- [For marketplaces](https://quelta.ai/for-marketplaces/): A selling video for every product card, made from its photos and checked before it goes live. Video for the whole catalog from photos; One winning video → hundreds of products; A video tool for your sellers; Every country, language and generation.
- [For sellers and brands](https://quelta.ai/for-sellers/): Videos for product cards and ads from product photos: for one hero product or the whole catalog. Card videos in the style of your photos; Story ads for TikTok, Reels and Shorts; Local versions for every market you sell in; Every video checked before you get it.
- [For agencies](https://quelta.ai/for-agencies/): Quelta’s video production technology for your team: on-brand videos for every client, market and language. The engine, the method and quality control; Each client’s guidelines, set once; Dozens of versions and markets per brief; Under your brand on request.
- Turnkey video: From the brief to the finished video: a producer helps you shape the task and takes the video all the way. A personal producer for your brief; A script for your audience, agreed with you; Voice-over, music and revisions; Ads, website and presentation videos.

## Cases
1. Embroidered pet tees → a gift ad for the US. A home embroidery shop puts customers’ pets on tees from one photo. Great product, no ads. Request: A 10-second phone video: the tee, the shop with 6 pets and “Make me an ad for the US”. Quelta: Found the angle on its own: a gift reaction, a genre that sells custom gifts in the US. Then the creator, voices, captions and edit for TikTok. Result: A 15-second ad, “I put my mom’s dog on a shirt”, for US pet owners aged 25–45.
2. One perfume → Mexico, Brazil and Saudi Arabia. A man makes perfume in his kitchen: cedar, cardamom and smoke. So far only his friends buy it. Request: “Sell it in Mexico, Brazil and Saudi Arabia.” One phone video, in English. Quelta: Three angles, not three translations: a compliment magnet in Mexico, lasts all day in the heat in Brazil, cardamom as the scent of hospitality in Saudi Arabia. Result: Three local ads in Spanish, Portuguese and Arabic: native creators, voices, captions and calls to action.
3. A $900 ad, 3 orders → 28 mistakes found. A small skincare brand paid $900 for a beautiful horizontal ad. It brought 3 orders. Request: A check for TikTok in the US, audience: Millennials. 18 out of 100, 28 mistakes, 4 of them critical. Quelta: Pinned every mistake to a timecode, with a fix: a 3-second logo at the start, horizontal 16:9, only a tiny URL as a call to action. Result: She fixed the worst ones: 69 out of 100 on the re-check. It didn’t go viral, but the orders came back.

## Start with a pilot (private access)
Videos for your catalog, starting with one category. Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
1. Send your products. A product feed, links to product pages or photos for one category.
2. Agree markets and audiences. Countries, languages, platforms, generations of buyers and the quality threshold.
3. Get the pilot videos. Localized for each market, checked and ready to post.
4. Scale to the catalog. Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.

## MCP server for AI assistants
Paste a link to a TikTok, Reels or Shorts ad in the chat. Quelta watches the video and gives your assistant a score for your platform, market and audience, a review of the first 3 seconds and what to fix. Server: Quelta Video Ad Analyzer, URL https://quelta.ai/mcp (Streamable HTTP, OAuth 2.1 sign-in with a Quelta account). Setup and details: https://quelta.ai/mcp-server/
- analyze_video_ad(url, platform?, country?, audience?, language?): Starts the preliminary check of a short vertical video ad by a public link. Returns: A score range 20 points wide, the review of the first 3 seconds, weak spots and a link to the report on quelta.ai. Usually takes about a minute; if the check is not ready in about 40 seconds, returns an analysis id to ask about later.
- get_analysis(analysis_id, wait?): Status and results of a check. While it is running, waits up to about 40 seconds. Returns: The results as soon as they are ready: the preliminary check or, if it was run, the full check.
- upgrade_to_full_review(analysis_id): Runs the full check on a finished preliminary one. The assistant asks you to confirm first. Returns: The exact 0–100 score, six category scores, every mistake with a timecode and severity, the fixes in order of impact and what already works. Uses 1 full check.
- list_my_analyses(limit?): Your recent checks in your Quelta account: from the website and from AI assistants. Returns: The checks with their scores and links to the reports.
- get_account(): Your Quelta account. Returns: Your email, preliminary checks left today and full checks on your balance.
Free and paid: The preliminary check is free: up to 5 videos a day per account, one limit shared with the website. The full check uses one full check from your balance; a new account gets the first one free.
Which videos: Vertical ads up to 3 minutes from TikTok, Instagram, YouTube, X, Snapchat and Facebook. The post must be public. To check a video that is not published yet, upload it on quelta.ai: it will appear in list_my_analyses.
Sign-in and privacy: You sign in with your Quelta account (Google). The assistant sends Quelta only the link and the settings, and the results go back to the chat. To end access, disconnect Quelta in the assistant. The video copy is deleted 7 days after the check; the report stays in your account until you delete it.
What it does not do: The MCP server only checks videos. It does not generate or edit them: the one-click fix works on quelta.ai, in private access.

## Where the MCP server is listed
- [Claude: Connector directory in Claude](https://claude.ai/directory/quelta)
- [MCP Registry: Official MCP Registry](https://registry.modelcontextprotocol.io/?q=ai.quelta)
- [Smithery: MCP catalog with one-click install](https://smithery.ai/servers/quelta/quelta)
- [Glama: Catalog of MCP connectors](https://glama.ai/mcp/connectors/ai.quelta/quelta)
- [mcpservers.org: Awesome MCP Servers catalog](https://mcpservers.org/servers/quelta-ai-mcp-server)
- [GitHub: Plugin for Claude Code: repository and install](https://github.com/Amoneron/Quelta-CC-Skill)
Claude Code plugin: /plugin marketplace add Amoneron/Quelta-CC-Skill, then /plugin install quelta@quelta. The plugin connects the same server and adds a skill: Claude knows what to ask you, which defaults to use and when to ask before spending a full check.

## AI Video Ad Benchmark (Edition 0, pilot, Oct 15, 2026)
The same 15-second ad brief for a fictional brand (DROVO Cold Brew) made by 9 AI video models (Wan 3.0 by Alibaba, Hailuo 3 by MiniMax, Seedance 2.0 by ByteDance, Seedance 2.5 by ByteDance, Grok Imagine 1.5 by xAI, FLUX 3 Video by Black Forest Labs, HappyHorse 1.1 by Alibaba, Veo 3.1 by Google, Kling 3.0 Pro by Kuaishou), 2 takes each, 18 ads, all generated via OpenRouter. Scored by 3 anonymized AI judges (Google ABCD Detector, Creatify ad-creative-evaluator, Quelta Score; one of them is Quelta's own), plus measured checks with no AI judgement (OCR every 0.5 s with Apple Vision, speech-to-text with open-source Whisper, ffprobe): brand and offer on screen, script said, brand spoken, audio present. Cost per ad is what was actually paid. Page: https://quelta.ai/benchmark/ · Data (JSON, CC BY 4.0): https://quelta.ai/benchmark/edition-0.json

## Quelta on social media
- [Instagram @quelta.ai](https://www.instagram.com/quelta.ai/)
- [X @QueltaAI](https://x.com/QueltaAI)
- [TikTok @quelta.ai](https://www.tiktok.com/@quelta.ai)
- [YouTube Shorts @quelta-ai](https://www.youtube.com/channel/UCl7f5ay6GZ4Q6ehq0nKmdMg/shorts)
- [LinkedIn Quelta](https://www.linkedin.com/company/112560593/)
- [Product Hunt Quelta](https://www.producthunt.com/products/quelta)

## Pages
- [Home (English)](https://quelta.ai/)
- [Free video ad check: the form, a full sample report, before and after](https://quelta.ai/check/)
- [Quelta for marketplaces: a selling video for every product card](https://quelta.ai/for-marketplaces/)
- [Quelta for sellers: videos for product cards and ads from product photos](https://quelta.ai/for-sellers/)
- [Quelta for agencies: video production technology for your team](https://quelta.ai/for-agencies/)
- [MCP server: Quelta in Claude, ChatGPT and Cursor](https://quelta.ai/mcp-server/)
- [AI Video Ad Benchmark: the same ad brief through AI video models, scored by AI judges (English only)](https://quelta.ai/benchmark/)
- [Video samples made with the Quelta engine: social ads in four languages, product card videos and a brand film (English only)](https://quelta.ai/samples/)
- [Full description for AI assistants](https://quelta.ai/llms-full.txt)
- [Privacy Policy](https://quelta.ai/privacy/)
- [Terms of Use](https://quelta.ai/terms/)

## Free tools
- [Free tools for video ads and product videos: run in the browser, no sign-up, files stay on the device](https://quelta.ai/tools/)
- [Safe zones for TikTok, Instagram Reels and YouTube Shorts: overlay checker for your own video, PNG and SVG templates, official margins with sources](https://quelta.ai/tools/safe-zones/): [TikTok](https://quelta.ai/tools/safe-zones/tiktok/), [Instagram Reels](https://quelta.ai/tools/safe-zones/instagram-reels/), [YouTube Shorts](https://quelta.ai/tools/safe-zones/youtube-shorts/)
- [Video requirements by marketplace with an in-browser file checker (length, size, resolution, aspect ratio, codec, sound)](https://quelta.ai/tools/video-requirements/): [Amazon](https://quelta.ai/tools/video-requirements/amazon/), [Etsy](https://quelta.ai/tools/video-requirements/etsy/), [TikTok Shop](https://quelta.ai/tools/video-requirements/tiktok-shop/), [Shopify](https://quelta.ai/tools/video-requirements/shopify/), [Mercado Libre](https://quelta.ai/tools/video-requirements/mercado-libre/)

## Comparisons (written by Quelta, one of the services compared)
- [Comparisons of AI video ad services: facts with sources and dates, prices normalized per 30-second video, method](https://quelta.ai/compare/)
- [Quelta vs Arcads](https://quelta.ai/compare/arcads/)
- [Quelta vs Creatify](https://quelta.ai/compare/creatify/)
- [Quelta vs HeyGen](https://quelta.ai/compare/heygen/)
- [Quelta vs Higgsfield](https://quelta.ai/compare/higgsfield/)
- [Quelta vs Topview](https://quelta.ai/compare/topview/)
- [Quelta vs Pippit](https://quelta.ai/compare/pippit/)
- [Quelta vs Zeely](https://quelta.ai/compare/zeely/)
- [Quelta vs MakeUGC](https://quelta.ai/compare/makeugc/)
- [Arcads alternatives](https://quelta.ai/alternatives/arcads/)
- [Creatify alternatives](https://quelta.ai/alternatives/creatify/)
- [HeyGen alternatives](https://quelta.ai/alternatives/heygen/)
- [Arcads vs Creatify, with Quelta as a third option](https://quelta.ai/compare/arcads-vs-creatify/)
- [Arcads vs HeyGen, with Quelta as a third option](https://quelta.ai/compare/arcads-vs-heygen/)