MakeUGC vs Arcads
Both make UGC-style ads with talking AI actors, and both also work from a product photo or link. MakeUGC adds a managed service for larger volumes, while Arcads adds workflows that turn one script into many videos. MakeUGC lists prices on its website; Arcads shows them only inside the app, so a figure reported by a third party is quoted under the table and this page does not compare the two on price. MakeUGC also sells a managed service. Custom retainer; 40-160+ videos a month with a 48-hour turnaround. For Arcads we found no done-for-you service in its pages. MakeUGC lists 50+ languages; Arcads lists 74 languages for AI actors, plus more language and accent options for translating a finished video.
Features and terms side by side
Taken from each service’s own pages; a value marked “reported” comes from a third-party source. A number after a value links to its source and the exact quote.
| Feature | MakeUGC | Arcads |
|---|---|---|
| Price and plans | ||
| How you pay | Monthly credit plans; $1 trial1 Quarterly billing saves up to 31% and annual up to 51%; credits refresh monthly and do not roll over. | Monthly credit plans; prices shown only in the app2 Starter 8,000, Creator 16,000, Pro 48,000, Scale 96,000 and Business 192,000 credits a month; Enterprise is custom. |
| Starting price | $59 / month3 Starter, 500 credits, 480p and 720p export; $29 / month billed yearly. Any plan can be tried for $1. | Not public4 |
| Free plan | Partly: $1 trial; no free tier listed5 The $1 trial renews at the plan price unless cancelled. | Partly: 72-hour trial with 1,000 credits, card required6 The trial converts to the Starter monthly plan unless cancelled. |
| Watermark on free videos | Partly: Trial output may be watermarked7 | Not found8 |
| What you start from | ||
| Video from product photos | Yes, an actor holds the product from one photo9 | Yes, a product photo as start frame or held by an actor10 |
| Video from a product link | Yes, start from a product URL11 AI can also write the script from the product page. | Yes, through the Mark agent12 Mark reads the brand's website and fills its brand memory, including products. |
| What you get | ||
| People on screen | Yes: 300+ to 1,000+ AI actors by plan13 Custom avatars: 0 on Starter, 1 on Growth, 3 on Pro. | Yes: 1,000+ AI actors, plus custom actors14 |
| Voice languages | 50+ languages15 | 74 languages for AI actors16 Translate Video offers 176 language and accent options. |
| Lip sync | Yes, in every supported language17 | Yes18 |
| Per-market adaptation stated | Partly: Same ad in 50+ languages19 The page advises reviewing wording for the target market; no per-market adaptation of the message is stated. | Partly: Translation with lip sync, 176 options20 |
| Video length | Talking actor up to 2 min of audio21 Product in Hand (Nova V2) runs up to 90 s; scripts are limited to 1,500 characters by default. | Talking-actor video up to 2 min22 Video-model clips are shorter, for example a Veo 3.1 clip is 8 s; the free Stitch tool joins clips. |
| Formats | 9:16 or 16:923 | 9:16, 4:5, 1:1, 16:924 |
| Who does the work | ||
| Videos made for you | Yes, Managed by MakeUGC (Enterprise)25 Custom retainer; 40-160+ videos a month with a 48-hour turnaround. | Not found26 The agencies page describes agencies producing ads themselves on the platform; no managed service is mentioned. |
| Each video checked | Partly: Human QA in the managed service27 Stated for the managed service; no automatic check is stated for self-serve generations. | Not found28 Failed generations are refunded automatically; no check of the output itself is described. |
| Many videos at once | Yes: Batch Mode, 10 variations at once29 Variants of one ad set-up, not a catalog run. | Yes: Workflows, e.g. 20 videos in one run30 Workflows are on Creator and above. |
| Commercial use | Yes, you own the output31 The terms also give MakeUGC a licence to use outputs for model training and to license output datasets to third parties. | Yes, licence to distribute and market the video32 Non-exclusive; check the current licence for edits and other uses. |
| Integrations | ||
| API | Yes: Included in every plan33 | Yes: Public API on Pro and above34 |
| MCP server | Yes: MCP server included35 | Yes: MCP server on every plan36 |
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable. For “Per-market adaptation stated”, “Partly” means translation or dubbing is stated, while adapting the message itself was not found in the pages we checked; self-serve users can change scripts, people and offers themselves.
What a usable video costs
Illustrative subscription spend for one 30-second video at 10, 100 and 500 videos a month: for each service, the cheapest published monthly plan for the workflow named in its price footnotes that covers the generations needed. API prices and your team’s own work are excluded, so these are not equivalent service quotes.
| Videos a month | 10 | 100 | 500 |
|---|---|---|---|
| MakeUGC: price per generation | $7.9037 | Not public38 | Not public38 |
| MakeUGC: cost per usable video at two generations33739 | $14.90 | — | — |
| Arcads: price per generation | Not public | Not public40 | Not public41 |
| Quelta: starting price per delivered video | from $2042 | from $2042 | from $2042 |
Lowest cost per usable video at this volume
No volume in the table has a known price for both services, so we make no price comparison.
The per-generation row counts one generation per video. The rows for MakeUGC use two generations per usable video: we take the cheapest published plan that covers that many generations and divide its price by the number of usable videos; “—” means we found no published plan that covers it. That is an assumption you can change, not a measured rate for MakeUGC. Remakes needed to pass Quelta’s delivery check are included in its price; your review and requested revisions follow the agreed project scope.
MakeUGC · Starting price: $59 / month3. Starter, 500 credits, 480p and 720p export; $29 / month billed yearly. Any plan can be tried for $1.
Arcads · Starting price: Not published; reported $110 / month4 reported. Starter plan, as reported by shhots.ai on 9 Aug 2026 and not confirmed by Arcads; Arcads shows dollar prices only inside the app after sign-up. This figure comes from a third-party source and is not confirmed by Arcads.
Quelta: the pilot and the final project price are quoted per project.
Quelta also makes videos up to 60 seconds, from $30 per video.42
Finished videos, made for you
MakeUGC also sells videos made for you. Here is what each service says about its done-for-you option; scope, volume and review differ, so compare quotes for your own brief.
What each does well
From each service’s own pages. Each point links to its source.
MakeUGC
- API and MCP access are included on every plan, from $59 a month, with no separate API plan. Source
- Product in Hand: an AI actor holds and presents your product from a single photo, with 1,000+ actors to choose from. Source
- Cheap to try: any plan for $1, and Starter costs $29 a month billed yearly. Source
- The same ad in 50+ languages with lip sync, keeping one actor across markets. Source
Arcads
- A library of 1,000+ AI actors, and you can create your own AI avatar. Source
- One Workflow run can turn a single script and product image into 20 UGC videos (10 AI actors in 2 languages). Source
- Translates any video, with full lip sync, into 176 language and accent options, several languages in one run. Source
- MCP server on every plan and a public API on Pro and above; paid plans include 100 free images per rolling 24 hours. Source
Which one to choose
Choose MakeUGC if…
- You want to start with a low-cost trial and published prices: $1 trial; no free tier listed.
- You might later move up to a managed service for steady volume: Custom retainer; 40-160+ videos a month with a 48-hour turnaround.
- You want to run variations of one ad set-up at once: Batch Mode, 10 variations at once.
- You want an actor to hold your product from a single photo.
Choose Arcads if…
- You want a large actor library to choose from: 1,000+ AI actors, plus custom actors.
- You run workflows that turn one script and one product image into many videos: Workflows, e.g. 20 videos in one run.
- You translate finished videos with lip sync into many language and accent options: Translation with lip sync, 176 options.
- You want an AI agent that reads your brand’s website and drafts the first ads.
A third option for catalog-scale production
With either one, you or your team write the script, choose the actor, generate takes and keep the ones that are usable. If what you need is a video for every product in a catalog, and for every market you sell in, Quelta is a third option: send product photos or a feed and get finished videos back, each checked before delivery.
Quelta charges from $20 per delivered video up to 30 seconds, with remakes needed to pass its delivery check included. For steady volume it is the closest in kind to a managed service; it is not a tool for generating takes yourself.
| Feature | MakeUGC | Arcads | Quelta |
|---|---|---|---|
| What you start from | |||
| Video from product photos | Yes, an actor holds the product from one photo9 | Yes, a product photo as start frame or held by an actor10 | Yes, from catalog photos43 |
| What you get | |||
| Per-market adaptation stated | Partly: Same ad in 50+ languages19 The page advises reviewing wording for the target market; no per-market adaptation of the message is stated. | Partly: Translation with lip sync, 176 options20 | Yes: angle, cast, voice and captions per market44 |
| Who does the work | |||
| Videos made for you | Yes, Managed by MakeUGC (Enterprise)25 Custom retainer; 40-160+ videos a month with a 48-hour turnaround. | Not found26 The agencies page describes agencies producing ads themselves on the platform; no managed service is mentioned. | Yes, from brief to finished video45 |
| Each video checked | Partly: Human QA in the managed service27 Stated for the managed service; no automatic check is stated for self-serve generations. | Not found28 Failed generations are refunded automatically; no check of the output itself is described. | Yes: Every video checked before delivery46 |
| Many videos at once | Yes: Batch Mode, 10 variations at once29 Variants of one ad set-up, not a catalog run. | Yes: Workflows, e.g. 20 videos in one run30 Workflows are on Creator and above. | Yes: Whole catalog, one style47 |
Questions and answers
Which of the two publishes its prices?
MakeUGC does, on its pricing page. Arcads shows dollar prices only inside the app; its help center lists the plans by monthly credits, and a figure reported by a third party is not confirmed by Arcads.
Which costs less, MakeUGC or Arcads?
We cannot say. At least one of the two does not publish its prices at the volumes in the table, so there is no pair of public figures to compare.
Do MakeUGC and Arcads offer trials?
Both do. MakeUGC: $1 trial; no free tier listed. Arcads: 72-hour trial with 1,000 credits, card required. Each trial renews into a paid plan unless it is cancelled.
Is there a managed option?
MakeUGC does, through Managed by MakeUGC on its Enterprise plan. Custom retainer; 40-160+ videos a month with a 48-hour turnaround. We did not find one for Arcads. Quelta makes every video for you, from $20 per delivered video.
Do both have an API?
Yes. MakeUGC: Included in every plan. Arcads: Public API on Pro and above. Both also list an MCP server.
Sources
Every fact on this page, the page it comes from and the date we reviewed it.
MakeUGC
- 1 How you pay.
Each generation costs credits based on its model, duration and resolution.
makeugc.ai/pricing, reviewed October 24, 2026 - 3 Starting price · Monthly plans used for the cost per usable video.
$59 per month, billed monthly
makeugc.ai/pricing, reviewed October 24, 2026 Starter: $59 a month, 5 videos - 5 Free plan.
Try any plan for $1.
makeugc.ai/pricing, reviewed October 24, 2026 - 7 Watermark on free videos.
Trial Output may be watermarked or otherwise marked, and may be limited in resolution, duration or format.
makeugc.ai/trial-policy, reviewed October 24, 2026 - 9 Video from product photos.
Upload one product photo, pick an AI actor, and get a UGC ad where they hold it, show it and talk about it.
makeugc.ai/product-in-hand-feature, reviewed October 24, 2026 - 11 Video from a product link.
start with a prompt, a product URL or a reference ad
makeugc.ai, reviewed October 24, 2026 - 13 People on screen.
1,000+ realistic AI actors
makeugc.ai/pricing, reviewed October 24, 2026 - 15 Voice languages.
Over 50 languages, including Spanish, German, French, Portuguese, Italian, Arabic, Hindi, Japanese, Korean and Chinese.
makeugc.ai/languages, reviewed October 24, 2026 - 17 Lip sync.
Yes. The actor's mouth movements are generated to match the script in the language you pick.
makeugc.ai/languages, reviewed October 24, 2026 - 19 Per-market adaptation stated.
Make one ad and launch it in every market.
makeugc.ai/languages, reviewed October 24, 2026 - 21 Video length.
Audio may be up to 120 seconds
makeugc.ai/docs/api, reviewed October 24, 2026 - 23 Formats.
render in 9:16 or 16:9
makeugc.ai/video-editor-feature, reviewed October 24, 2026 - 25 Videos made for you.
High-converting video ads, done for you
makeugc.ai/enterprise, reviewed October 24, 2026 - 27 Each video checked.
A MakeUGC creative strategist reviews every ad before it ships.
makeugc.ai/enterprise, reviewed October 24, 2026 - 29 Many videos at once.
Set up your ad once and generate a full batch of variants at the same time.
makeugc.ai/batch-mode-feature, reviewed October 24, 2026 - 31 Commercial use.
you own all right, title and interest in and to any Output generated through the Services
makeugc.ai/terms-of-service, reviewed October 24, 2026 - 33 API.
API and MCP access are included in every plan at no extra cost.
makeugc.ai/pricing, reviewed October 24, 2026 - 35 MCP server.
The MCP server is https://mcp.makeugc.ai.
makeugc.ai/docs/api/v1/mcp, reviewed October 24, 2026 - 37 Price per video · Monthly plans used for the cost per usable video.
$79 per month, billed monthly
makeugc.ai/pricing, reviewed October 24, 2026 Growth $79 / mo, 1,000 credits. A talking-actor or Product in Hand (Nova V2, up to 90 s) video costs 100 credits, so a 30-s video = 100 credits. Starter (500 credits) makes 5; Growth (1,000 credits) covers 10: $79 / 10 = $7.90. Billed yearly: $39 / mo, $3.90.Growth: $79 a month, 10 videos - 38 Price per video.
Everything in Pro with custom credits and dedicated capacity
makeugc.ai/pricing, reviewed October 24, 2026 Enterprise, custom. 100 x 100 = 10,000 credits, above the largest public plan (Pro, 2,000-5,000 credits for $149 / mo, 20-50 videos). Credit top-ups exist but their prices are not public; more volume is Enterprise.Enterprise, custom. 500 x 100 = 50,000 credits, ten times the largest public allowance (Pro, up to 5,000 credits). Only Enterprise covers it, with custom pricing. - 39 Monthly plans used for the cost per usable video.
$149 per month, billed monthly
makeugc.ai/pricing, reviewed October 24, 2026 Pro: $149 a month, 20 videos
Arcads
- 2 How you pay.
Plan Credits per month At the limit Unused credits Starter 8,000 Generation stops and an upgrade offer opens Reset each cycle Creator 16,000 Generation stops and an upgrade offer opens Reset each cycle Pro 48,000 Extra usage billed on the next invoice Roll over Scale 96,000 Extra usage billed on the next invoice Roll over Business 192,000 Extra usage billed on the next invoice Roll over Enterprise Custom, through the sales team Custom Custom Current prices are on the pricing page in the app. Plans are billed monthly or yearly, and yearly billing is 20% off.
help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work, reviewed October 29, 2026 - 4 Starting price.
Arcads AI pricing starts at a reported $110/month for 8,000 credits
shhots.ai/blog/arcads-ai-pricingthird-party source, reviewed October 24, 2026 - 6 Free plan.
The trial lasts 72 hours and includes 1,000 credits with all features unlocked, including Studio, Workflows and the Agent.
help.arcads.ai/en/articles/17350051-arcads-faq, reviewed October 24, 2026 - 8 Watermark on free videos. No statement found on this page. help.arcads.ai/en/articles/16975664-how-the-free-trial-works, reviewed October 24, 2026
- 10 Video from product photos.
Any image in Arcads can become a video. Use your product photo or a generated image as the start frame, describe the motion and pick a video model.
help.arcads.ai/en/articles/17595021-how-do-i-turn-a-product-image-into-a-video-ad-in-arcads, reviewed October 24, 2026 - 12 Video from a product link.
Yes, through Mark, the Arcads AI agent.
help.arcads.ai/en/articles/17595041-can-arcads-make-a-video-ad-from-a-product-url, reviewed October 24, 2026 - 14 People on screen.
Use our library of 1,000+ Captivating AI Actors, or create your own AI Avatar
www.arcads.ai, reviewed October 24, 2026 - 16 Voice languages.
Talking actors speak 74 languages with accents. Translate Video offers 176 language and accent options.
help.arcads.ai/en/articles/17350051-arcads-faq, reviewed October 24, 2026 - 18 Lip sync.
deliver your script on camera with lip sync, facial expressions and gestures
help.arcads.ai/en/articles/17349982-ai-actors, reviewed October 24, 2026 - 20 Per-market adaptation stated.
It offers 176 language and accent options, and one run can translate into several languages at once.
help.arcads.ai/en/articles/17595031-how-do-i-translate-a-video-ad-into-other-languages-in-arcads, reviewed October 24, 2026 - 22 Video length.
Arcads 1.0 talking-actor video (up to 2 minutes)
help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work, reviewed October 24, 2026 - 24 Formats.
Select 9:16, 4:5, 1:1 or 16:9, choose crop or fit, and click Generate.
help.arcads.ai/en/articles/17595027-how-do-i-resize-a-video-ad-for-tiktok-reels-and-youtube-in-arcads, reviewed October 24, 2026 - 26 Videos made for you. No statement found on this page. help.arcads.ai/en/articles/17595008-what-does-arcads-offer-agencies, reviewed October 24, 2026
- 28 Each video checked. No statement found on this page. help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work, reviewed October 24, 2026
- 30 Many videos at once.
One run can turn a single script and product image into 20 UGC videos: 10 AI actors, in 2 languages.
help.arcads.ai/en/articles/17595000-how-do-i-automate-ad-production-with-workflows-in-arcads, reviewed October 24, 2026 - 32 Commercial use.
the right to distribute, broadcast and market the Video or to broadcast them free of charge or in return for payment
www.arcads.ai/terms, reviewed October 24, 2026 - 34 API.
Connect the Arcads MCP at mcp.arcads.ai, or use the public API (Pro and above).
help.arcads.ai/en/articles/17350051-arcads-faq, reviewed October 24, 2026 - 36 MCP server.
Every plan: all models up to 4K, Mark the AI agent and the Arcads MCP
help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work, reviewed October 24, 2026 - 40 Price per video.
Arcads 1.0 talking-actor video (up to 2 minutes) 800 … Scale 96,000 Extra usage billed on the next invoice
help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work, reviewed October 29, 2026 Scale, 96,000 credits (120 videos); price not published. 100 x 800 = 80,000 credits. Pro (48,000 credits = 60 videos) bills extra usage per credit at an unpublished rate; Scale (96,000 credits) covers 100, but neither Arcads nor any source found publishes its dollar price. - 41 Price per video.
Business 192,000 Extra usage billed on the next invoice Roll over Enterprise Custom, through the sales team
help.arcads.ai/en/articles/17595066-how-does-arcads-pricing-work, reviewed October 29, 2026 Enterprise, custom. 500 x 800 = 400,000 credits, above Business (192,000 credits = 240 videos). Larger plans are custom, through the sales team.
Quelta
- 42 Price per video · Longer videos.
From $20 per finished video up to 30 seconds and from $30 per 60-second video.
quelta.ai/compare, reviewed October 24, 2026 Production, video up to 30 s. From $20 per finished video up to 30 s. Takes that fail the check are remade at our cost, so there is no charge per attempt. - 43 Video from product photos.
Product photos, a product feed or links to product pages are enough.
quelta.ai, reviewed October 24, 2026 - 44 Per-market adaptation stated.
Quelta adapts what the video leads with to local buyers: in one market it is the price, in another installments or a discount, in a third quality and free returns.
quelta.ai, reviewed October 24, 2026 - 45 Videos made for you.
We also make videos for you, turnkey: from the brief to the finished video.
quelta.ai, reviewed October 24, 2026 - 46 Each video checked.
Every video passes the Quelta check before delivery: the product, text and packaging against your photos, hands and faces, the hook, the pacing, the sound and the rules of each platform.
quelta.ai, reviewed October 24, 2026 - 47 Many videos at once.
From one category for a pilot to your whole catalog: hundreds, thousands, up to hundreds of thousands of SKUs.
quelta.ai, reviewed October 24, 2026
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
