Quelta vs MakeUGC
MakeUGC is a self-serve UGC studio where an AI actor presents your product, cheap to try and with an API on every plan; Quelta delivers finished product videos for a whole catalog, each adapted to its market and checked. At small volume MakeUGC costs less, $7.90 per generation at 10 videos a month and still less at an assumed two generations per usable ad, while bigger volumes have no public price; Quelta publishes prices from $20 per finished video for every volume. MakeUGC also offers a managed service for larger accounts (Custom retainer; 40-160+ videos a month with a 48-hour turnaround); its scope and price are agreed per client, so compare quotes for your brief.
Features and terms side by side
Taken from each service’s own pages; a value marked “reported” comes from a third-party source. A number after a value links to its source and the exact quote.
| Feature | Quelta | MakeUGC |
|---|---|---|
| Price and plans | ||
| How you pay | Per finished video1 | Monthly credit plans; $1 trial2 Quarterly billing saves up to 31% and annual up to 51%; credits refresh monthly and do not roll over. |
| Starting price | From $20 per video up to 30 s1 From $30 per 60-second video. The pilot on one category is quoted per project. | $59 / month3 Starter, 500 credits, 480p and 720p export; $29 / month billed yearly. Any plan can be tried for $1. |
| Free plan | No free video plan; the ad check is free4 Videos start with a paid pilot on one category. The free check reviews existing video ads. | Partly: $1 trial; no free tier listed5 The $1 trial renews at the plan price unless cancelled. |
| Watermark on free videos | No free videos; delivered videos carry no watermark6 | Partly: Trial output may be watermarked7 |
| What you start from | ||
| Video from product photos | Yes, from catalog photos8 | Yes, an actor holds the product from one photo9 |
| Video from a product link | Yes, from product page links or a feed8 | Yes, start from a product URL10 AI can also write the script from the product page. |
| What you get | ||
| People on screen | Yes: People generated for each product and market11 No stock avatar library: the cast is chosen for the market and the audience. | Yes: 300+ to 1,000+ AI actors by plan12 Custom avatars: 0 on Starter, 1 on Growth, 3 on Pro. |
| Voice languages | Confirmed in each project quote13 | 50+ languages14 |
| Lip sync | Yes, a local creator speaks the market’s language15 | Yes, in every supported language16 |
| Per-market adaptation stated | Yes: angle, cast, voice and captions per market17 | Partly: Same ad in 50+ languages18 The page advises reviewing wording for the target market; no per-market adaptation of the message is stated. |
| Video length | Ads up to 60 s; brand films longer19 | Talking actor up to 2 min of audio20 Product in Hand (Nova V2) runs up to 90 s; scripts are limited to 1,500 characters by default. |
| Formats | 9:16, 16:9, 2:3 and more21 | 9:16 or 16:922 |
| Who does the work | ||
| Videos made for you | Yes, from brief to finished video23 | Yes, Managed by MakeUGC (Enterprise)24 Custom retainer; 40-160+ videos a month with a 48-hour turnaround. |
| Each video checked | Yes: Every video checked before delivery25 | Partly: Human QA in the managed service26 Stated for the managed service; no automatic check is stated for self-serve generations. |
| Many videos at once | Yes: Whole catalog, one style27 | Yes: Batch Mode, 10 variations at once28 Variants of one ad set-up, not a catalog run. |
| Commercial use | Yes, usage rights set in the project agreement29 | Yes, you own the output30 The terms also give MakeUGC a licence to use outputs for model training and to license output datasets to third parties. |
| Integrations | ||
| API | No video-generation API; an API for ad checks31 Product feeds are accepted as production input. | Yes: Included in every plan32 |
| MCP server | No generation MCP; an MCP server for ad checks31 | Yes: MCP server included33 |
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable. For “Per-market adaptation stated”, “Partly” means translation or dubbing is stated, while adapting the message itself was not found in the pages we checked; self-serve users can change scripts, people and offers themselves.
What a usable video costs
Illustrative subscription spend for one 30-second video at 10, 100 and 500 videos a month: for each service, the cheapest published monthly plan for the workflow named in its price footnotes that covers the generations needed. API prices and your team’s own work are excluded, so these are not equivalent service quotes.
| Videos a month | 10 | 100 | 500 |
|---|---|---|---|
| Quelta: starting price per delivered video | from $201 | from $201 | from $201 |
| MakeUGC: price per generation | $7.9034 | Not public35 | Not public35 |
| MakeUGC: cost per usable video at two generations33436 | $14.90 | — | — |
Lowest cost per usable video at this volume
MakeUGC costs less per video than Quelta, even at two generations per usable video: $14.90 against Quelta prices from $20, at 10 a month. Quelta’s price is for a delivered video, made and checked for you; your team does not generate or pick takes.
The per-generation row counts one generation per video. The rows for MakeUGC use two generations per usable video: we take the cheapest published plan that covers that many generations and divide its price by the number of usable videos; “—” means we found no published plan that covers it. That is an assumption you can change, not a measured rate for MakeUGC. Remakes needed to pass Quelta’s delivery check are included in its price; your review and requested revisions follow the agreed project scope.
MakeUGC · Starting price: $59 / month3. Starter, 500 credits, 480p and 720p export; $29 / month billed yearly. Any plan can be tried for $1.
Quelta: the pilot and the final project price are quoted per project.
Quelta also makes videos up to 60 seconds, from $30 per video.1
Finished videos, made for you
MakeUGC also sells videos made for you. Here is what each service says about its done-for-you option; scope, volume and review differ, so compare quotes for your own brief.
Where MakeUGC is stronger
From the pages of MakeUGC itself. Each point links to its source.
MakeUGC
- API and MCP access are included on every plan, from $59 a month, with no separate API plan. Source
- Product in Hand: an AI actor holds and presents your product from a single photo, with 1,000+ actors to choose from. Source
- Cheap to try: any plan for $1, and Starter costs $29 a month billed yearly. Source
- The same ad in 50+ languages with lip sync, keeping one actor across markets. Source
What Quelta does not do
- No self-serve video generator: videos are ordered as a project, starting with a pilot.
- Not built for one-off videos of a single person talking to the camera.
Which one to choose
Choose Quelta if…
- You need more than a few dozen product videos a month and want to see a starting price before you talk to sales.
- Your products should be the subject of the video, shot in scenes and settings that fit each item, not only held up by a presenter.
- You want a done-for-you option with a published starting price, from $20 per delivered video, rather than a retainer.
- You want each country’s version of the message prepared for you as part of production.
- You don’t want to review every generation yourself; the videos should be checked before they reach you.
Choose MakeUGC if…
- You want an AI actor to hold and present your product, made from a single photo.
- You make a handful of ads a month and want a low entry price.
- You want an API and an MCP server included in your plan, without a separate developer plan.
- You want several variations of one brief in a single run: Batch Mode, 10 variations at once.
- You prefer one actor speaking several languages: 50+ languages, with lip sync.
For sellers, agencies and brands
Sellers
For a seller with a handful of products, MakeUGC is an inexpensive way to get presenter-style ads.
Once the catalog runs into hundreds of items, Quelta covers it in one style, with prices published from $20 per finished video.
Agencies
Agencies that script UGC ads in-house can plug MakeUGC into their tools through its API.
For clients who want finished product videos in several markets, Quelta takes the production off the agency’s hands.
Brands
MakeUGC advertises the same ad and actor across 50+ languages; your team can rewrite the script for each market.
Quelta changes what the video says for each market, so a brand can lead with price in one country and quality or returns in another.
How to switch from MakeUGC to Quelta
No files need to move: Quelta works from your catalog, and you can keep MakeUGC for presenter ads if they perform.
- Choose a category and share product photos, a feed or product page links for it.
- List the markets and platforms, and show us which MakeUGC ads converted. We carry over what made them sell into new videos about your products, without reusing their actors or footage.
- Get the pilot videos, already checked, and test them against your MakeUGC ads.
- If volume grows past what a public MakeUGC plan covers, move that volume to Quelta instead of negotiating a custom plan.
- Extend to the whole catalog and to new markets.
Questions and answers
Is MakeUGC cheaper than Quelta?
At small volume, yes: MakeUGC costs $7.90 per generation at 10 videos a month, below Quelta prices from $20 per finished video even at an assumed two generations per usable ad. For larger volumes MakeUGC publishes no price, while Quelta publishes prices from $20 for every volume, remakes included.
How many videos a month do the MakeUGC plans cover?
Public plans cover 10 videos of 30 seconds a month but not 100; for that volume MakeUGC quotes a custom price. Quelta publishes prices from $20 per finished video for every volume; work starts with a pilot on one category, quoted per project.
Does MakeUGC also make videos for you?
It does, on its enterprise tier: Custom retainer; 40-160+ videos a month with a 48-hour turnaround. Scope and price are agreed per client. Quelta works this way for every client, from $20 per delivered video up to 30 seconds.
Can MakeUGC make a video from a product photo?
Yes: from a single photo, an AI actor holds and presents the product. Quelta also starts from product photos, but builds the whole video around the product and the market rather than a presenter.
Who checks the videos?
On MakeUGC self-serve, you do: its pages describe human QA in the managed service, and we did not find a check described for self-serve generations. At Quelta every video passes a check before delivery: product and packaging against your photos, hands and faces, and sound.
Sources
Every fact on this page, the page it comes from and the date we reviewed it.
Quelta
- 1 How you pay · Starting price · Price per video · Longer videos.
From $20 per finished video up to 30 seconds and from $30 per 60-second video.
quelta.ai/compare, reviewed October 24, 2026 Production, video up to 30 s. From $20 per finished video up to 30 s. Takes that fail the check are remade at our cost, so there is no charge per attempt. - 4 Free plan.
Free AI check of video ads
quelta.ai/check, reviewed October 24, 2026 - 6 Watermark on free videos.
Delivered videos carry no Quelta watermark.
quelta.ai/compare, reviewed October 24, 2026 - 8 Video from product photos · Video from a product link.
Product photos, a product feed or links to product pages are enough.
quelta.ai, reviewed October 24, 2026 - 11 People on screen.
People, places, voices and music are generated for each product and market.
quelta.ai/samples, reviewed October 24, 2026 - 13 Voice languages.
Videos are made in any common language, for any market.
quelta.ai, reviewed October 24, 2026 - 15 Lip sync.
Quelta changes not only the words, but what the ad says first, who says it and how.
quelta.ai/for-sellers, reviewed October 24, 2026 - 17 Per-market adaptation stated.
Quelta adapts what the video leads with to local buyers: in one market it is the price, in another installments or a discount, in a third quality and free returns.
quelta.ai, reviewed October 24, 2026 - 19 Video length.
and a 2-minute film
quelta.ai/samples, reviewed October 24, 2026 - 21 Formats.
Formats: 9:16 for TikTok, Reels and Shorts, 2:3 and 9:16 for product cards, 16:9 for YouTube and websites.
quelta.ai/samples, reviewed October 24, 2026 - 23 Videos made for you.
We also make videos for you, turnkey: from the brief to the finished video.
quelta.ai, reviewed October 24, 2026 - 25 Each video checked.
Every video passes the Quelta check before delivery: the product, text and packaging against your photos, hands and faces, the hook, the pacing, the sound and the rules of each platform.
quelta.ai, reviewed October 24, 2026 - 27 Many videos at once.
From one category for a pilot to your whole catalog: hundreds, thousands, up to hundreds of thousands of SKUs.
quelta.ai, reviewed October 24, 2026 - 29 Commercial use.
Videos are made for the client’s ads, product pages and social media; usage rights are set in the project agreement.
quelta.ai/compare, reviewed October 24, 2026 - 31 API · MCP server.
Quelta MCP server
quelta.ai/mcp-server, reviewed October 24, 2026
MakeUGC
- 2 How you pay.
Each generation costs credits based on its model, duration and resolution.
makeugc.ai/pricing, reviewed October 24, 2026 - 3 Starting price · Monthly plans used for the cost per usable video.
$59 per month, billed monthly
makeugc.ai/pricing, reviewed October 24, 2026 Starter: $59 a month, 5 videos - 5 Free plan.
Try any plan for $1.
makeugc.ai/pricing, reviewed October 24, 2026 - 7 Watermark on free videos.
Trial Output may be watermarked or otherwise marked, and may be limited in resolution, duration or format.
makeugc.ai/trial-policy, reviewed October 24, 2026 - 9 Video from product photos.
Upload one product photo, pick an AI actor, and get a UGC ad where they hold it, show it and talk about it.
makeugc.ai/product-in-hand-feature, reviewed October 24, 2026 - 10 Video from a product link.
start with a prompt, a product URL or a reference ad
makeugc.ai, reviewed October 24, 2026 - 12 People on screen.
1,000+ realistic AI actors
makeugc.ai/pricing, reviewed October 24, 2026 - 14 Voice languages.
Over 50 languages, including Spanish, German, French, Portuguese, Italian, Arabic, Hindi, Japanese, Korean and Chinese.
makeugc.ai/languages, reviewed October 24, 2026 - 16 Lip sync.
Yes. The actor's mouth movements are generated to match the script in the language you pick.
makeugc.ai/languages, reviewed October 24, 2026 - 18 Per-market adaptation stated.
Make one ad and launch it in every market.
makeugc.ai/languages, reviewed October 24, 2026 - 20 Video length.
Audio may be up to 120 seconds
makeugc.ai/docs/api, reviewed October 24, 2026 - 22 Formats.
render in 9:16 or 16:9
makeugc.ai/video-editor-feature, reviewed October 24, 2026 - 24 Videos made for you.
High-converting video ads, done for you
makeugc.ai/enterprise, reviewed October 24, 2026 - 26 Each video checked.
A MakeUGC creative strategist reviews every ad before it ships.
makeugc.ai/enterprise, reviewed October 24, 2026 - 28 Many videos at once.
Set up your ad once and generate a full batch of variants at the same time.
makeugc.ai/batch-mode-feature, reviewed October 24, 2026 - 30 Commercial use.
you own all right, title and interest in and to any Output generated through the Services
makeugc.ai/terms-of-service, reviewed October 24, 2026 - 32 API.
API and MCP access are included in every plan at no extra cost.
makeugc.ai/pricing, reviewed October 24, 2026 - 33 MCP server.
The MCP server is https://mcp.makeugc.ai.
makeugc.ai/docs/api/v1/mcp, reviewed October 24, 2026 - 34 Price per video · Monthly plans used for the cost per usable video.
$79 per month, billed monthly
makeugc.ai/pricing, reviewed October 24, 2026 Growth $79 / mo, 1,000 credits. A talking-actor or Product in Hand (Nova V2, up to 90 s) video costs 100 credits, so a 30-s video = 100 credits. Starter (500 credits) makes 5; Growth (1,000 credits) covers 10: $79 / 10 = $7.90. Billed yearly: $39 / mo, $3.90.Growth: $79 a month, 10 videos - 35 Price per video.
Everything in Pro with custom credits and dedicated capacity
makeugc.ai/pricing, reviewed October 24, 2026 Enterprise, custom. 100 x 100 = 10,000 credits, above the largest public plan (Pro, 2,000-5,000 credits for $149 / mo, 20-50 videos). Credit top-ups exist but their prices are not public; more volume is Enterprise.Enterprise, custom. 500 x 100 = 50,000 credits, ten times the largest public allowance (Pro, up to 5,000 credits). Only Enterprise covers it, with custom pricing. - 36 Monthly plans used for the cost per usable video.
$149 per month, billed monthly
makeugc.ai/pricing, reviewed October 24, 2026 Pro: $149 a month, 20 videos
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
