Quelta vs HeyGen
HeyGen is a self-serve avatar platform: a stock presenter or a digital twin of your own people speaks your script, and existing videos can be translated with lip sync; Quelta makes finished product videos for the whole catalog, adapts each one to its market and checks it before delivery. Per generation HeyGen costs less: $0.99 for a 30-second avatar video at 100 videos a month, against Quelta prices from $20 per finished video. The two now overlap on product videos: HeyGen can put your product in a presenter’s hands from one photo, while Quelta builds the scene, the cast and the message around the product for each market.
Features and terms side by side
Taken from each service’s own pages; a value marked “reported” comes from a third-party source. A number after a value links to its source and the exact quote.
| Feature | Quelta | HeyGen |
|---|---|---|
| Price and plans | ||
| How you pay | Per finished video1 | Monthly credit subscription; separate pay-as-you-go API2 Credits are HeyGen's single currency for video and asset creation. |
| Starting price | From $20 per video up to 30 s1 From $30 per 60-second video. The pilot on one category is quoted per project. | $29 / month (Creator, 600 credits)3 $24/month billed yearly. Pro from $49 (1,000 credits, tiers up to 100,000), Business $149 (1,500 credits) plus $20 per extra seat. |
| Free plan | No free video plan; the ad check is free4 Videos start with a paid pilot on one category. The free check reviews existing video ads. | Yes: 3 videos a month5 Videos up to 1 minute each. |
| Watermark on free videos | No free videos; delivered videos carry no watermark6 | Yes5 Creator and higher plans remove HeyGen branding. |
| What you start from | ||
| Video from product photos | Yes, from catalog photos7 | Yes: presenter holding the product (Product Placement)8 One flow combines a product photo and a face photo into a presenter video with the Avatar IV engine. |
| Video from a product link | Yes, from product page links or a feed7 | Yes9 |
| What you get | ||
| People on screen | Yes: People generated for each product and market10 No stock avatar library: the cast is chosen for the market and the audience. | Yes: 700+ stock avatars plus custom digital twins11 500+ on the Free plan; custom video avatars from 1 (Free) to 5 (Business). |
| Voice languages | Confirmed in each project quote12 | 175+ languages and dialects13 Free plan: 30+ languages. |
| Lip sync | Yes, a local creator speaks the market’s language14 | Yes, including lip-synced video translation15 |
| Per-market adaptation stated | Yes: angle, cast, voice and captions per market16 | Partly: Translation and dubbing with lip sync17 Translates and lip-syncs an existing video or one script; a brand glossary protects terms. Changing the selling angle per market is not stated. |
| Video length | Ads up to 60 s; brand films longer18 | 30 min (Creator, Pro); 60 min (Business)19 Free plan: 1 minute; Enterprise: no maximum video length. |
| Formats | 9:16, 16:9, 2:3 and more20 | 16:9, 1:1, 9:16 (MP4)21 |
| Who does the work | ||
| Videos made for you | Yes, from brief to finished video22 | Not found23 Enterprise lists tailored onboarding and a dedicated customer success manager; no production service is listed. |
| Each video checked | Yes: Every video checked before delivery24 | Not stated; terms leave review to the user25 The terms leave evaluating output, including any human review, to the user. |
| Many videos at once | Yes: Whole catalog, one style26 | Yes: Batch Mode and bulk via API27 Each script becomes one single-scene video. |
| Commercial use | Yes, usage rights set in the project agreement28 | Yes on paid plans29 Free-plan output is licensed for personal, non-commercial use only. |
| Integrations | ||
| API | No video-generation API; an API for ad checks30 Product feeds are accepted as production input. | Yes, pay-as-you-go31 API credits are bought in dollars, separately from plans; Avatar IV costs $2.31-$4.83 per minute via API. |
| MCP server | No generation MCP; an MCP server for ad checks30 | Yes, remote MCP server (OAuth)32 Usage draws on the plan's credits. |
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable. For “Per-market adaptation stated”, “Partly” means translation or dubbing is stated, while adapting the message itself was not found in the pages we checked; self-serve users can change scripts, people and offers themselves.
What a usable video costs
Illustrative subscription spend for one 30-second video at 10, 100 and 500 videos a month: for each service, the cheapest published monthly plan for the workflow named in its price footnotes that covers the generations needed. API prices and your team’s own work are excluded, so these are not equivalent service quotes.
| Videos a month | 10 | 100 | 500 |
|---|---|---|---|
| Quelta: starting price per delivered video | from $201 | from $201 | from $201 |
| HeyGen: price per generation | $2.9033 | $0.9934 | $0.9235 |
| HeyGen: cost per usable video at two generations33363734383940354142434445 | $2.90 | $2.29 | $1.70 |
Lowest cost per usable video at this volume
HeyGen costs less per video than Quelta, even at two generations per usable video: $2.29 against Quelta prices from $20, at 100 a month. Quelta’s price is for a delivered video, made and checked for you; your team does not generate or pick takes.
The per-generation row counts one generation per video. The rows for HeyGen use two generations per usable video: we take the cheapest published plan that covers that many generations and divide its price by the number of usable videos; “—” means we found no published plan that covers it. That is an assumption you can change, not a measured rate for HeyGen. Remakes needed to pass Quelta’s delivery check are included in its price; your review and requested revisions follow the agreed project scope.
HeyGen · Starting price: $29 / month (Creator, 600 credits)3. $24/month billed yearly. Pro from $49 (1,000 credits, tiers up to 100,000), Business $149 (1,500 credits) plus $20 per extra seat.
Quelta: the pilot and the final project price are quoted per project.
Quelta also makes videos up to 60 seconds, from $30 per video.1
Where HeyGen is stronger
From the pages of HeyGen itself. Each point links to its source.
HeyGen
- Translates existing videos into 175+ languages with the speaker's cloned voice and lip sync, up to 10 languages in one run. Source
- Large ready-made cast: 700+ stock avatars on paid plans, plus custom digital twins of your own people. Source
- Self-serve with a free plan: a branded product ad from one product photo in minutes, without a photoshoot. Source
- A remote MCP server lets Claude, Cursor and other AI agents create HeyGen videos on the user's plan, with no API key or local install. Source
What Quelta does not do
- No self-serve video generator: videos are ordered as a project, starting with a pilot.
- Not built for one-off videos of a single person talking to the camera.
Which one to choose
Choose Quelta if…
- You want the product itself at the center of the scene, with settings and people chosen for each market, rather than a presenter holding it.
- You sell in several countries and want the change of message for each market done for you as part of production.
- Your team should receive finished, checked videos instead of reviewing each generated one.
- You need hundreds of product videos and would rather have one partner produce them, starting with a pilot on one category.
Choose HeyGen if…
- You already have videos and want them translated with the speaker’s own voice and lip sync, into several languages in one run.
- You need a presenter talking to camera, from a large cast or a digital twin of someone on your team: 700+ stock avatars plus custom digital twins.
- You want to start on a free plan before paying.
- You want AI agents to create videos on your plan through an MCP server.
- You make explainers and product demos with a presenter, not only ads.
For sellers, agencies and brands
Sellers
HeyGen can make a presenter video for each product from a product photo, and checking every result is up to you.
Quelta takes the catalog and returns product videos already checked, in the formats product cards and social ads need.
Agencies
To localize a client’s existing videos, HeyGen covers 175+ languages and dialects with lip sync.
For new product videos across a client’s catalog, Quelta delivers them finished, so the agency reviews the result instead of producing it.
Brands
HeyGen advertises translation with the same presenter and lip sync; your team can also change the script for each market.
Quelta rebuilds the video per market: one country may see the price first, another the quality and free returns.
How to switch from HeyGen to Quelta
Keep HeyGen for presenter and translated videos, and move catalog product videos to Quelta.
- Choose one category and send its product photos, a feed or links to the product pages.
- Name the markets and where the videos will run: product cards, social ads or both.
- Show us the HeyGen videos that performed; the new ones keep their hook and pacing, built around the product rather than a presenter.
- Compare the pilot, checked before it reaches you, with the videos you run today.
- Extend to the rest of the catalog and to new markets.
Questions and answers
Is HeyGen cheaper than Quelta?
Per generation, yes: $0.99 for a 30-second avatar video at 100 videos a month stays below Quelta prices, which start from $20 per finished video, even at an assumed two generations per usable ad. Its help center notes that credit rates can differ by account and region. Quelta prices are for finished, checked videos.
Can HeyGen make videos for a whole product catalog?
It offers presenter videos made from a product photo, and a batch mode: Each script becomes one single-scene video. Each video is built around an avatar, and reviewing the results is up to you. Quelta produces catalog videos for you and checks every one before delivery.
Which one should I use to translate existing videos?
HeyGen: it translates existing videos with lip sync, in 175+ languages and dialects. Quelta makes new videos for each market rather than dubbing an existing one.
Does HeyGen have a free plan?
It does, with a small monthly allowance of short videos. Free videos are watermarked and, under its terms, for non-commercial use only. Quelta has no free video plan: production starts with a pilot, and its free check works on ads you already have.
Did you test HeyGen for this page?
No. We compare what HeyGen publishes about its plans and features, with a source for every fact, and make no claim about the quality of its videos.
Sources
Every fact on this page, the page it comes from and the date we reviewed it.
Quelta
- 1 How you pay · Starting price · Price per video · Longer videos.
From $20 per finished video up to 30 seconds and from $30 per 60-second video.
quelta.ai/compare, reviewed October 24, 2026 Production, video up to 30 s. From $20 per finished video up to 30 s. Takes that fail the check are remade at our cost, so there is no charge per attempt. - 4 Free plan.
Free AI check of video ads
quelta.ai/check, reviewed October 24, 2026 - 6 Watermark on free videos.
Delivered videos carry no Quelta watermark.
quelta.ai/compare, reviewed October 24, 2026 - 7 Video from product photos · Video from a product link.
Product photos, a product feed or links to product pages are enough.
quelta.ai, reviewed October 24, 2026 - 10 People on screen.
People, places, voices and music are generated for each product and market.
quelta.ai/samples, reviewed October 24, 2026 - 12 Voice languages.
Videos are made in any common language, for any market.
quelta.ai, reviewed October 24, 2026 - 14 Lip sync.
Quelta changes not only the words, but what the ad says first, who says it and how.
quelta.ai/for-sellers, reviewed October 24, 2026 - 16 Per-market adaptation stated.
Quelta adapts what the video leads with to local buyers: in one market it is the price, in another installments or a discount, in a third quality and free returns.
quelta.ai, reviewed October 24, 2026 - 18 Video length.
and a 2-minute film
quelta.ai/samples, reviewed October 24, 2026 - 20 Formats.
Formats: 9:16 for TikTok, Reels and Shorts, 2:3 and 9:16 for product cards, 16:9 for YouTube and websites.
quelta.ai/samples, reviewed October 24, 2026 - 22 Videos made for you.
We also make videos for you, turnkey: from the brief to the finished video.
quelta.ai, reviewed October 24, 2026 - 24 Each video checked.
Every video passes the Quelta check before delivery: the product, text and packaging against your photos, hands and faces, the hook, the pacing, the sound and the rules of each platform.
quelta.ai, reviewed October 24, 2026 - 26 Many videos at once.
From one category for a pilot to your whole catalog: hundreds, thousands, up to hundreds of thousands of SKUs.
quelta.ai, reviewed October 24, 2026 - 28 Commercial use.
Videos are made for the client’s ads, product pages and social media; usage rights are set in the project agreement.
quelta.ai/compare, reviewed October 24, 2026 - 30 API · MCP server.
Quelta MCP server
quelta.ai/mcp-server, reviewed October 24, 2026
HeyGen
- 2 How you pay.
Paid plans include a monthly credit allocation you spend across all features.
www.heygen.com/pricing, reviewed October 24, 2026 - 3 Starting price.
For solo creators, the Creator plan costs $29/month (or $24/month if you pay annually).
www.heygen.com/pricing, reviewed October 24, 2026 - 5 Free plan · Watermark on free videos.
3 videos a month, watermarked
www.heygen.com/pricing, reviewed October 24, 2026 - 8 Video from product photos.
Upload one product photo, pick a scene, and get a branded ad in minutes, without a photoshoot.
www.heygen.com/tool/ai-product-placement, reviewed October 24, 2026 - 9 Video from a product link.
Drop in a product link, blog post, or web page, and ship a ready-to-run, professional video for social media, ads, email, and the web.
www.heygen.com/tool/url-to-video, reviewed October 24, 2026 - 11 People on screen.
Stock Video Avatars Free: 500+ Creator: 700+
www.heygen.com/pricing, reviewed October 24, 2026 - 13 Voice languages.
175+ languages and dialects
www.heygen.com/pricing, reviewed October 24, 2026 - 15 Lip sync.
Translate videos into 175+ languages with realistic AI voices, lip sync, and subtitles.
www.heygen.com/translate, reviewed October 24, 2026 - 17 Per-market adaptation stated.
Upload any video or paste a YouTube link, and HeyGen will translate it into 175+ languages, preserving the original speaker's voice, lip movements, and expressions.
www.heygen.com/translate, reviewed October 24, 2026 - 19 Video length.
Videos up to 30 minutes each
www.heygen.com/pricing, reviewed October 24, 2026 - 21 Formats.
Generate the final video and download as MP4 in 16:9, 1:1, or 9:16, ready to share anywhere.
www.heygen.com/tool/url-to-video, reviewed October 24, 2026 - 23 Videos made for you.
Dedicated customer success manager and tailored onboarding
www.heygen.com/pricing, reviewed October 24, 2026 - 25 Each video checked.
It is your responsibility to evaluate whether User Outputs are appropriate for your use case, including where human review is appropriate, before using or sharing User Outputs.
www.heygen.com/terms, reviewed October 24, 2026 - 27 Many videos at once.
Batch Mode lets you create multiple single-scene avatar videos at the same time.
www.heygen.com/academy/batch-mode, reviewed October 24, 2026 - 29 Commercial use.
you own all rights in your User Input or User Output, and does not restrict your ability to use User Output for your own purposes (including for commercial purposes)
www.heygen.com/terms, reviewed October 24, 2026 - 31 API.
HeyGen API is now on Pay-As-You-Go model, which means you can just purchase the exact amount of API credits you like!
help.heygen.com/en/articles/10060327-heygen-api-pricing-explained, reviewed October 24, 2026 - 32 MCP server.
Connect any MCP-compatible AI agent to HeyGen video generation in a few clicks.
developers.heygen.com/mcp/overview, reviewed October 24, 2026 - 33 Price per video · Monthly plans used for the cost per usable video.
Creator includes 600 credits per month for $29/month.
help.heygen.com/en/articles/15125761-heygen-credit-based-pricing-plans-subscriptions-explained, reviewed October 24, 2026 Creator $29 / mo, 600 credits. Avatar IV avatar video (Video Look) = 31 credits per minute, so a 30-s video = 15.5 credits; 10 videos = 155 credits fit in Creator (600 credits): $29 / 10 = $2.90. Rate from help.heygen.com article 15126059.Creator: $29 a month, 38 videos - 34 Price per video · Monthly plans used for the cost per usable video.
"credits":2000,"priceMonthly":"$99 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro tier 2,000 credits, $99 / mo. 100 × 15.5 = 1,550 credits. The Pro 1,500-credit tier ($74) is short and Pro cannot buy packs, so the 2,000-credit tier at $99: $99 / 100 = $0.99. Business with top-ups ($149 + one 100-credit block at $5, per help article 15126059) would cost $154.Pro 2,000 credits: $99 a month, 129 videos - 35 Price per video · Monthly plans used for the cost per usable video.
"credits":10000,"priceMonthly":"$460 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro tier 10,000 credits, $460 / mo. 500 × 15.5 = 7,750 credits. The 7,500-credit tier ($360) is short, so the 10,000-credit tier at $460: $460 / 500 = $0.92. Business with top-ups (1,500 + 6,300 credits at $0.05, per help article 15126059) would cost $464.Pro 10,000 credits: $460 a month, 645 videos - 36 Monthly plans used for the cost per usable video.
"credits":1000,"priceMonthly":"$49 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 1,000 credits: $49 a month, 64 videos - 37 Monthly plans used for the cost per usable video.
"credits":1500,"priceMonthly":"$74 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 1,500 credits: $74 a month, 96 videos - 38 Monthly plans used for the cost per usable video.
"credits":3000,"priceMonthly":"$149 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 3,000 credits: $149 a month, 193 videos - 39 Monthly plans used for the cost per usable video.
"credits":5000,"priceMonthly":"$240 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 5,000 credits: $240 a month, 322 videos - 40 Monthly plans used for the cost per usable video.
"credits":7500,"priceMonthly":"$360 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 7,500 credits: $360 a month, 483 videos - 41 Monthly plans used for the cost per usable video.
"credits":20000,"priceMonthly":"$900 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 20,000 credits: $900 a month, 1,290 videos - 42 Monthly plans used for the cost per usable video.
"credits":50000,"priceMonthly":"$2,250 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 50,000 credits: $2,250 a month, 3,225 videos - 43 Monthly plans used for the cost per usable video.
"credits":100000,"priceMonthly":"$4,300 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 100,000 credits: $4,300 a month, 6,451 videos - 44 Monthly plans used for the cost per usable video.
Business includes 1,500 credits per month for $149/month for the first seat
help.heygen.com/en/articles/15125761-heygen-credit-based-pricing-plans-subscriptions-explained, reviewed October 24, 2026 Business (1 seat): $149 a month, 96 videos - 45 Monthly plans used for the cost per usable video.
Additional Business credits cost $0.05 per credit and are purchased in blocks of 100 credits for $5.
help.heygen.com/en/articles/15126059-how-to-use-credits-on-heygen, reviewed October 24, 2026 Business + 1,600 top-up credits: $229 a month, 200 videosBusiness + 4,000 top-up credits: $349 a month, 354 videosBusiness + 8,600 top-up credits: $579 a month, 651 videosBusiness + 9,400 top-up credits: $619 a month, 703 videosBusiness + 10,200 top-up credits: $659 a month, 754 videosBusiness + 10,900 top-up credits: $694 a month, 800 videosBusiness + 11,700 top-up credits: $734 a month, 851 videosBusiness + 12,500 top-up credits: $774 a month, 903 videosBusiness + 13,300 top-up credits: $814 a month, 954 videosBusiness + 14,000 top-up credits: $849 a month, 1,000 videosBusiness + 21,800 top-up credits: $1,239 a month, 1,503 videosBusiness + 25,700 top-up credits: $1,434 a month, 1,754 videosBusiness + 29,500 top-up credits: $1,624 a month, 2,000 videosBusiness + 33,400 top-up credits: $1,819 a month, 2,251 videosBusiness + 37,300 top-up credits: $2,014 a month, 2,503 videosBusiness + 41,200 top-up credits: $2,209 a month, 2,754 videosBusiness + 48,900 top-up credits: $2,594 a month, 3,251 videosBusiness + 52,800 top-up credits: $2,789 a month, 3,503 videosBusiness + 56,700 top-up credits: $2,984 a month, 3,754 videosBusiness + 60,500 top-up credits: $3,174 a month, 4,000 videosBusiness + 64,400 top-up credits: $3,369 a month, 4,251 videosBusiness + 68,300 top-up credits: $3,564 a month, 4,503 videosBusiness + 72,200 top-up credits: $3,759 a month, 4,754 videosBusiness + 76,000 top-up credits: $3,949 a month, 5,000 videos
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
