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Pinterest Ads video requirements
Pinterest video ads take MP4, MOV or M4V files with H.264 or H.265 (HEVC) encoding, up to 2 GB, 4 s–15 min long, with 15 s or less recommended for video ads. Pinterest recommends square or vertical video (1:1, 2:3, 4:5 or 9:16) for a standard width ad. A max. width ad can’t be taller than a square, and a video in a Showcase ad is limited to 32 MB.
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Pinterest Ads video requirements
Standard width, max. width and Showcase ads each have their own rows on Pinterest’s ad spec page. Max. width ads exist only as a paid format.
| Requirement | Standard width video ad | Max. width video ad | Showcase ad video |
|---|---|---|---|
| File format | MP4, MOV or M4V[1] | MP4, MOV or M4V[1] | MP4, MOV or M4V[1] For this format, video files are available on iOS and Android only. |
| Video codec | H.264 or H.265 (HEVC)[1] | H.264 or H.265 (HEVC)[1] | Not published |
| Length | 4 s–15 min; 15 s or less recommended[1] Pinterest recommends a shorter length for video ads; the checker warns above it, not below it. | 4 s–15 min; 15 s or less recommended[1] Pinterest recommends a shorter length for video ads; the checker warns above it, not below it. | 3 s–1 min (recommended)[1] Phrased as “should”, so the checker warns instead of failing. |
| Resolution | Not published | Not published | 1000 px or more on the short side recommended (recommended)[1] Pinterest recommends this size for full-bleed video. |
| Aspect ratio | between 1:2 and 1.91:1; 1:1, 2:3, 4:5 or 9:16 recommended[1] Pinterest’s wording here is unclear. The checker reads it as the range shown in the cell (width:height) and warns outside it instead of failing. | no taller than 1:1[1] Read as: the frame may be square or wider, but not taller than a square. | 2:3 (recommended)[1] Features are static images; the checker applies the ratio to the video. |
| File size | up to 2 GB[1] | up to 2 GB[1] | up to 32 MB[1] |
| Frame rate | Not published | Not published | Not published |
| Sound | Not published | Not published | Not published |
| Audio codec | Not published | Not published | Not published |
| Video bitrate | Not published | Not published | Not published |
Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.
What Pinterest says about video ads
Standard width video ad
Max. width video ad
How to upload a video to Pinterest Ads
Standard width video ad
- Build it in PinBuilder for Ads or the bulk editor on desktop, or create a new video ad while setting up a campaign in Ads Manager.[1]
- Video ads need a business account.[1]
- A standard width video can run as a paid ad or earn organic impressions.[1]
Max. width video ad
- Build it in PinBuilder for Ads or the bulk editor on desktop, or create a new video ad while setting up a campaign in Ads Manager.[1]
- A max. width ad can be used in paid campaigns only.[1]
Showcase ad video
- Create a Showcase ad on desktop or mobile with the Pin creation tool, or while setting up a campaign in Ads Manager.[1]
Questions
What are the Pinterest video ad specs?
MP4, MOV or M4V files, H.264 or H.265 (HEVC) encoding, up to 2 GB, 4 s–15 min long. Pinterest recommends 15 s or less for video ads. A video in a Showcase ad is limited to 32 MB.
Which aspect ratio should a Pinterest video ad have?
Pinterest recommends square or vertical video, 1:1, 2:3, 4:5 or 9:16, for standard width ads; the accepted range is between 1:2 and 1.91:1. A max. width ad must be no taller than 1:1. Pinterest’s wording of the range is unclear, so the checker warns instead of failing.
How long can a Pinterest video ad be?
4 s–15 min for standard width and max. width ads, with 15 s or less recommended. A video in a Showcase ad should be 3 s–1 min.
What is a max. width video ad?
A video that expands across the whole feed on mobile. It is available only as a paid format and can’t be taller than a square.
Can a Pinterest video ad also run as an organic Pin?
A standard width video can be used in paid campaigns or earn organic impressions. Max. width ads are paid only.
Requirements on other platforms
Meta Ads video requirements
Facebook and Instagram ads in Feed, Stories and Reels: up to 4 GB, Reels rules and the safe zone.
TikTok Ads video requirements
In-Feed, reservation and TopView ads: MP4, MOV, MPEG, 3GP or AVI, up to 500 MB, sound required, and the toggle for AI content.
YouTube Ads video requirements
Skippable, non-skippable, bumper and Shorts ads: files up to 256 GB, bumpers of 5–6 s, Shorts up to 3 min.
LinkedIn Ads video requirements
Video ads in the feed: MP4, 3 s–30 min, up to 500 MB; in-stream ads up to 90 s.
Safe zones for TikTok, Reels and Shorts
See where the app’s buttons and captions cover your video, and keep text out of those areas.
Free ad check
A file can meet every spec and still not work as an ad. The free AI check reads a vertical video ad from a public link and tells you what to fix.
All platform requirements
Marketplaces and ad platforms in one table, with one file checked against all of them.
Sources
- Pinterest Business Help: Pinterest ad specs (product specs) — checked October 29, 2026
This page is written by Quelta. We read each platform’s help pages, copy the numbers with a quote and the date, and recheck them when the pages change. If a page contradicts itself, we say so in the table.
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