Free tool
Marketplace video requirements, with a free file check
Every marketplace has its own limits on length, file size, resolution, aspect ratio and sound. Drop a video below to see, platform by platform, whether it will be accepted and what to change if not. The table under it lists each requirement with a link to the help page it comes from.
Check one video against every platform
We read the file’s length, frame size, aspect ratio, frame rate, codecs, sound and size, then compare them with each platform’s published rules.
Your file stays on your device: nothing is uploaded.
Requirements at a glance
Main limits per platform and placement. “Not published” means the platform doesn’t state it on a public page, so we don’t guess.
| Platform | Length | File size | Resolution | Aspect ratio | File format | Sound |
|---|---|---|---|---|---|---|
| AmazonProduct detail page video | 1–12 min[1] | up to 5 GB[1] | up to 1080 px on the short side[1] | 16:9 or 9:16[1] | MOV or MP4[1] | Not published |
| AmazonSponsored Brands video ad | 6–45 s; 20 s or less recommended[5] | up to 500 MB[5] | 1280 × 720, 1920 × 1080 or 3840 × 2160[5] | 16:9[5] | MP4 or MOV[5] | Optional[5] |
| EtsyListing video | 3–15 s[10] | up to 100 MB[10] | at least 500 px on the short side; 1080 px or more on the short side recommended[10] | between 1:2 and 2:1 (recommended)[10] | MP4, MOV, FLV, AVI, 3GP or MPEG[10] | Removed on upload[10] |
| TikTok ShopProduct video | 20 s–1 min (recommended)[14] | up to 100 MB[13] | 720 px or more on the short side recommended[14] | between 9:16 and 16:9; 1:1 recommended[13] | MP4, MOV, MKV or AVI[13] | Not published |
| TikTok ShopShoppable video | Not published | Not published | 1080 px or more on the short side recommended[20] | Not published | Not published | Not published |
| TikTok ShopShop Ads video | up to 10 min[27] | up to 500 MB[27] | at least 540 px on the short side[27] | 9:16, 16:9 or 1:1; 9:16 recommended[27] | MP4, MOV, MPEG, 3GP or AVI[27] | Not published |
| ShopifyProduct media video | 0.25 s–10 min[32] | up to 1 GB[32] | at least 100 px on the short side; up to 2160 px on the short side; up to 4096 px on the long side[33] | 16:9, 9:16, 4:3, 3:4 or 1:1 recommended[32] | MP4, MOV or WebM[32] | Not published |
| Mercado LibreClips | up to 1 min[35] | Not published | Not published | vertical (recommended)[36] | Not published | Optional[37] |
Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.
Full requirements by platform
Amazon video requirements
Product detail page videos and Sponsored Brands video ads: length, size, exact frame sizes, frame rates.
Etsy video requirements
Listing videos: 3–15 s, up to 100 MB. Etsy removes the sound.
TikTok Shop video requirements
Product videos up to 100 MB, shoppable videos in the feed and Shop Ads, with the rules for AI video.
Shopify video requirements
Videos in product media: up to 1 GB and 10 min.
Mercado Libre video requirements
Clips: short vertical videos on your listings.
Safe zones for TikTok, Reels and Shorts
See where the app’s buttons and captions cover your video, and keep text out of those areas.
How the check works
- The video is read in your browser in small pieces, so even a file of several gigabytes takes about a second. Nothing is uploaded.
- We read the file’s header: container, codecs, length, frame size, rotation, frame rate, sound track and bitrate. The picture itself isn’t analyzed.
- Each value is compared with the rules the platform publishes. Rules it doesn’t publish aren’t checked, and the result says how many.
- For common problems you get a ready ffmpeg command: trim, resize or pad, change the frame rate, remove or add sound, re-encode to H.264.
Questions
What video format do marketplaces accept?
MP4 works everywhere that publishes a list: Amazon takes MOV or MP4, Etsy MP4, MOV, FLV, AVI, 3GP or MPEG, TikTok Shop MP4, MOV, MKV or AVI and Shopify MP4, MOV or WebM. Mercado Libre doesn’t publish accepted formats for Clips.
Which platform allows the longest product video?
Amazon: its help page lists 1–12 min for product detail page videos. Shopify takes up to 10 min, Mercado Libre Clips up to 1 min, and Etsy is the shortest at 3–15 s.
What is the maximum file size for a product video?
5 GB on Amazon product pages (500 MB for Sponsored Brands ads), 1 GB on Shopify, 100 MB on Etsy and 100 MB on TikTok Shop. Mercado Libre doesn’t publish a limit.
Should a product video be vertical or horizontal?
It depends on the placement. Sponsored Brands ads on Amazon accept only 16:9, while Amazon product pages take 16:9 or 9:16. Mercado Libre Clips are vertical. TikTok Shop and Etsy accept a range: between 9:16 and 16:9; 1:1 recommended and between 1:2 and 2:1 (recommended). One vertical and one horizontal export cover all of them.
Is my video uploaded anywhere when I check it?
No. Your browser reads the file in small pieces and nothing leaves your device. That’s also why a file of several gigabytes takes about a second.
How current are these requirements?
Each number comes from the platform’s own help pages, with the date we last checked it: October 24, 2026. Where a platform contradicts itself, the table says so; where it publishes nothing, we write “Not published” instead of guessing.
Sources
- Amazon · Amazon Seller Central Help: Shoppable video guide — checked October 24, 2026
- Amazon · Amazon.com Help: Community Guidelines — checked October 24, 2026
- Amazon · Amazon Seller Central Help: Tips for creating a product video — checked October 24, 2026
- Amazon · Sell on Amazon blog: When customers can’t touch, let Amazon product videos convince them — checked October 24, 2026
- Amazon · Amazon Ads: Sponsored Brands video: ad specs and guidelines — checked October 24, 2026
- Amazon · Amazon Ads policies: Prohibited content and products for Amazon owned and operated supply — checked October 24, 2026
- Amazon · Amazon Ads policies: General requirements — checked October 24, 2026
- Amazon · Amazon Ads Support Center: Ad specifications overview — checked October 24, 2026
- Amazon · Amazon Ads: How to get started with Sponsored Brands video ads — checked October 24, 2026
- Etsy · Etsy Help: How to Add Listing Videos — checked October 24, 2026
- Etsy · Etsy Help: Newly Crafted: Etsy Updates for Your Shop — checked October 24, 2026
- Etsy · Etsy Help: Search Engine Optimization (SEO) for Shop and Listing Pages — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: How to Add Products to Your Shop — checked October 24, 2026
- TikTok Shop · TikTok Shop Partner Center: Upload Product File (API) — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Product Listing Policy — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: AI-Generated Content Restrictions and Requirements — checked October 24, 2026
- TikTok Shop · TikTok Shop EU Academy: Manage Product — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Using Product Media Center to upload images faster — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Auto-Generated Product Videos for PDP — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: ACE Toolkit: Video and Photo Content Toolkit — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy / Seller University (official, US): TikTok for Shopify - Auto Post Shoppable videos (04/07/2026) — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Requirements for High-Quality Videos and LIVEs — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Content Policy — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Best Practices for Promotional Content — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Check Before You Post: Video Pre-Check Tool Guide — checked October 24, 2026
- TikTok Shop · TikTok Shop Academy: Shoppable Video Precheck Tool — checked October 24, 2026
- TikTok Shop · TikTok Ads Manager Help Center: TikTok Auction In-Feed Ads — checked October 24, 2026
- TikTok Shop · TikTok Ads Manager Help Center: How to create Video Shopping Ads for TikTok Shop — checked October 24, 2026
- TikTok Shop · TikTok Ads Manager Help Center: How to make creative assets available for your Product GMV Max campaign — checked October 24, 2026
- TikTok Shop · TikTok Ads Manager Help Center: About Product GMV Max — checked October 24, 2026
- TikTok Shop · TikTok Ads Manager Help Center: About video upload for LIVE GMV Max — checked October 24, 2026
- Shopify · Shopify Help Center: File uploads: requirements and limits — checked October 24, 2026
- Shopify · Shopify Help Center: Product media types — checked October 24, 2026
- Shopify · Shopify Help Center: Adding media to products — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: ¿Qué es Clips para inmuebles y vehículos? — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: ¿Cómo crear videos con ayuda de inteligencia artificial? — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: Términos y condiciones Mercado Libre Videos — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: Requisitos de contenido para Mercado Libre Clips — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: ¿Cuál es la diferencia entre historias y clips? — checked October 24, 2026
- Mercado Libre · Mercado Livre Ajuda: Requisitos de conteúdo para Mercado Livre Clips e Live — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: Dónde subir o crear videos — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: Cómo crear videos — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: Cómo subo videos por variante o a todas las variantes de un producto — checked October 24, 2026
- Mercado Libre · Mercado Libre Developers: Publica productos — checked October 24, 2026
- Mercado Libre · Mercado Libre Ayuda: ¿Cómo gestionar mis videos? — checked October 24, 2026
This page is written by Quelta. We read each platform’s help pages, copy the numbers with a quote and the date, and recheck them when the pages change. If a page contradicts itself, we say so in the table.
Quelta for catalogs
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Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
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