Free tool
Safe zones for TikTok, Instagram Reels and YouTube Shorts
On a 1080 × 1920 frame, keep key content out of the top 240 px, the bottom 660 px and 120 px on the sides on TikTok; the top 269 px, the bottom 672 px and 65 px on the sides on Instagram Reels; and the top 288 px, the bottom 672 px, 48 px on the left and 192 px on the right on YouTube Shorts, plus the button columns on the right. For one video on all three, the area that is safe everywhere is 660 × 960 px, starting 120 px from the left and 288 px from the top.
Check one video for all three
Each app draws its own buttons, captions and ad labels over vertical video. The numbers here come from each platform’s own documents; the checker puts them over your footage. Pick a platform or “All three”, then drop a video or a frame.
Your file stays on your device: nothing is uploaded.
Interface shapes are schematic: they show where the app’s buttons and text sit, not how they look. Red areas are the platform’s unsafe zones.
Turn on JavaScript to check your own video. The template above and the numbers below work without it.
Need videos like this for a whole catalog? Request a pilot
Safe zones compared
Ads on a 1080 × 1920 frame. No platform publishes separate numbers for organic posts; their interface sits in the same places.
| Placement | Top | Bottom | Left | Right | Button column | Largest clear area |
|---|---|---|---|---|---|---|
| TikTok | 240 px12.5% | 660 px34.4% | 120 px11.1% | 120 px11.1% | 300 × 1080 pxy ≥ 840 | 660 × 1020 pxx 120–780, y 240–1260 |
| Instagram Reels | 269 px14% | 672 px35% | 65 px6% | 65 px6% | 227 × 768 pxy ≥ 1152 | 950 × 883 pxx 65–1015, y 269–1152 |
| YouTube Shorts | 288 px15% | 672 px35% | 48 px4.4% | 192 px17.8% | inside the margins | 840 × 960 pxx 48–888, y 288–1248 |
| All three | 288 px15% | 672 px35% | 120 px11.1% | 192 px17.8% | 300 × 1080 pxy ≥ 840 | 660 × 960 pxx 120–780, y 288–1248 |
One video for all three platforms
Take the widest margin on each edge: 288 px at the top, 672 px at the bottom, 120 px on the left and 192 px on the right, plus the widest button column, 300 × 1080 px from y = 840.
That leaves 660 × 960 px that is clear on every platform: x from 120 to 780, y from 288 to 1248. Put the product, the price and subtitles there, and the same video can go anywhere.
Why the safe zones differ
TikTok publishes its safe zone as template files for a 720 × 1280 px frame, with separate files for ads with a product link and for Arabic. Meta gives percentages. Google gives pixels on a 1080 × 1920 frame.
None of them publishes numbers for organic posts. Their apps draw the same buttons and text in the same places on organic videos, without the ad label and button, so the ad zones are the safe choice for both.
Interfaces shift with app versions and screen sizes. The platforms’ numbers already include room for that: keep key content inside the zone, not right on its line.
Safe zone by platform
TikTok safe zone: template and checker
Top 240 px, bottom 660 px, 120 px on the sides and a button column. Product-link ads and the Arabic layout too.
Instagram Reels safe zone: template and checker
Top 14%, bottom 35%, 6% on the sides. One zone for Reels and Stories ads; disclaimers need more room.
YouTube Shorts safe zone: template and checker
Top 288 px, bottom 672 px, 48 px on the left and 192 px on the right: Google’s numbers for vertical ads.
Video requirements by marketplace
Length, format, resolution and file size for Amazon, Etsy, TikTok Shop, Shopify and Mercado Libre, with a file check.
Questions
Which platform covers the most of the frame?
At the bottom: Reels 672 px, Shorts 672 px, TikTok 660 px. At the top: Shorts 288 px, Reels 269 px, TikTok 240 px. On the right: TikTok has a 300 × 1080 px button column, Reels 227 × 768 px, and Shorts keeps 192 px clear along the whole edge.
Can I use one template for TikTok, Reels and Shorts?
Yes, if key content stays inside the area that is safe on all three: 660 × 960 px, starting 120 px from the left and 288 px from the top. Pick “All three” in the checker or download the combined template.
Are these safe zone numbers official?
Yes, for ads: TikTok’s template files, Meta’s Ads Guide and Help Center, and Google Ads Help, all checked on October 24, 2026. No platform publishes numbers for organic posts; we apply the ad zones and say so on each page.
Do the numbers work at other 9:16 resolutions?
Yes. The zones are proportional: use the percentages, or scale the pixels by your frame width divided by 1080.
Is my video uploaded anywhere?
No. The checker runs in your browser: the file opens on your device and is never sent to Quelta or anyone else.
Sources
Every number comes from the platform’s own help page or template file. Quotes are verbatim; all sources were checked on October 24, 2026.
- TikTok Ads Manager Help Center: TikTok Auction In-Feed Ads, checked October 24, 2026
- TikTok safe zone file: In-Feed-Standard Version LTR.zip, checked October 24, 2026
- TikTok safe zone file: In-Feed with Anchor-Standard LTR.zip, checked October 24, 2026
- TikTok safe zone file: In-Feed - Arabic Version RTL.zip, checked October 24, 2026
- Meta Ads Guide: Video ad specs on Instagram Reels, checked October 24, 2026
- Meta Business Help Center: About text overlays and the safe zone for ads on Facebook and Instagram, checked October 24, 2026
- Meta Ads Guide: Video ad specs on Instagram Stories, checked October 24, 2026
- Google Ads Help: Use square and vertical video to engage mobile customers (section “Safe zones for vertical video ads on YouTube”), checked October 24, 2026
- Google: YouTube vertical video ads safe zone diagram (1080x1920), checked October 24, 2026
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.