Quelta vs Billo
Billo is a marketplace of real creators who film ad videos from your brief; the people on screen are those creators. Quelta makes AI videos from your catalog photos, with people generated for each product and market, and checks each one before delivery. Starting price at Billo: From $99 / video. The full price list is shown inside the platform. Quelta’s starting price is from $20 per delivered video up to 30 seconds. The two are not like for like: a creator’s filmed video and an AI video are different products. There is no subscription: Per-video orders paid from a prepaid balance; no subscription. Billo also sells a managed service. Billed monthly in advance, price tailored to monthly task volume; cancel after the first month. Videos are offered in 4 languages: English, Spanish, Portuguese, French.
Features and terms side by side
Taken from each service’s own pages; a value marked “reported” comes from a third-party source. A number after a value links to its source and the exact quote.
| Feature | Quelta | Billo |
|---|---|---|
| Price and plans | ||
| How you pay | Per finished video1 | Per-video orders paid from a prepaid balance; no subscription2 Packs load money, not a number of videos; bigger packs add a bonus, and the balance is valid for 12 months. |
| Starting price | From $20 per video up to 30 s1 From $30 per 60-second video. The pilot on one category is quoted per project. | From $99 / video3 Starting price for a basic creator video; length, creator type, format and extras raise it, and the full price list is shown inside the platform. |
| Free plan | No free video plan; the ad check is free4 Videos start with a paid pilot on one category. The free check reviews existing video ads. | No free videos; creating an account is free5 The CreativeOps data layer has a free plan; the videos themselves are paid. |
| Watermark on free videos | No free videos; delivered videos carry no watermark6 | Partly: Watermark until the video is approved7 Applies to videos awaiting approval; downloaded approved videos have no Billo watermark. |
| What you start from | ||
| Video from product photos | Yes, from catalog photos8 | No, creators film the product9 The creator films the product from your brief. |
| Video from a product link | Yes, from product page links or a feed8 | No, a product URL generates scripts, not videos10 The video is still filmed by a creator. |
| What you get | ||
| People on screen | Yes: People generated for each product and market11 No stock avatar library: the cast is chosen for the market and the audience. | No, videos feature real creators12 The people on screen are the creators who filmed the video. |
| Voice languages | Confirmed in each project quote13 | 4 languages: English, Spanish, Portuguese, French14 Spoken by creators based in the US, UK and Canada; no other languages are offered. |
| Lip sync | Yes, a local creator speaks the market’s language15 | Not applicable: creators speak on camera12 Videos are filmed by human creators, so no AI lip sync is involved. |
| Per-market adaptation stated | Yes: angle, cast, voice and captions per market16 | Not found17 Videos come in four languages from creators in the US, UK and Canada; no per-market adaptation of the message is described. |
| Video length | Ads up to 60 s; brand films longer18 | Up to 2 min19 Longer content is split by adding another video to the same brief. |
| Formats | 9:16, 16:9, 2:3 and more20 | 9:16 or 16:9; 1:1 and 4:5 as extra crops21 1:1 and 4:5 are crops of the 9:16 or 16:9 video the creator submits. |
| Who does the work | ||
| Videos made for you | Yes, from brief to finished video22 | Yes, Managed service from $2,000 / month23 Billed monthly in advance, price tailored to monthly task volume; cancel after the first month. |
| Each video checked | Yes: Every video checked before delivery24 | Yes: Internal quality check on every upload25 You then approve the video or use the two edit requests allowed per video, which must match the original brief. |
| Many videos at once | Yes: Whole catalog, one style26 | Partly: Several videos per brief, each filmed by a creator27 |
| Commercial use | Yes, usage rights set in the project agreement28 | Yes, licensing rights pass to you on approval29 Videos may not be used for AI training unless Billo explicitly grants it. |
| Integrations | ||
| API | No video-generation API; an API for ad checks30 Product feeds are accepted as production input. | Not found31 No public API or developer page was found on billo.app or help.billo.app. |
| MCP server | No generation MCP; an MCP server for ad checks30 | Not found31 No MCP server was found on billo.app or help.billo.app. |
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable. For “Per-market adaptation stated”, “Partly” means translation or dubbing is stated, while adapting the message itself was not found in the pages we checked; self-serve users can change scripts, people and offers themselves.
What a usable video costs
What each service says about the price of a finished video of about 30 seconds, at 10, 100 and 500 videos a month. Where a service does not publish a price for such a video, the cell says so; a starting price, a subscription or a fee from its own pages is listed under the table. These are not equivalent service quotes.
| Videos a month | 10 | 100 | 500 |
|---|---|---|---|
| Quelta: starting price per delivered video | from $201 | from $201 | from $201 |
| Billo: published price per video | Not public3 | Not public32 | Not public33 |
There is no public Billo price to compare at these volumes, so there is nothing to put next to Quelta prices, from $20 per delivered video.
Billo · Starting price: From $99 / video3. Starting price for a basic creator video; length, creator type, format and extras raise it, and the full price list is shown inside the platform.
Quelta: the pilot and the final project price are quoted per project.
Quelta also makes videos up to 60 seconds, from $30 per video.1
Finished videos, made for you
Billo also sells videos made for you. Here is what each service says about its done-for-you option; scope, volume and review differ, so compare quotes for your own brief.
Quelta
From $20 per delivered video up to 30 seconds, checked before delivery; remakes needed to pass the check are included, and the pilot and final price are quoted per project.1
Billo
Yes, Managed service from $2,000 / month23
Billed monthly in advance, price tailored to monthly task volume; cancel after the first month.
Where Billo is stronger
From the pages of Billo itself. Each point links to its source.
Billo
- 5,000+ creators based in the US, UK and Canada film the videos, so real people appear on camera. Source
- Videos can run up to 2 minutes, with five lengths to choose from. Source
- Once a video is approved, the licensing rights pass to you; creators can also post it on their own accounts or run Partnership Ads from their handles as add-ons. Source
- CreativeOps adds data-backed scripts, creator matching and creative analytics, from $149 a month with a free plan to try. Source
What Quelta does not do
- No self-serve video generator: videos are ordered as a project, starting with a pilot.
- Not built for one-off videos of a single person talking to the camera.
Which one to choose
Choose Quelta if…
- You need videos for many products and markets, and no one to ship products to.
- You want the same style across a whole catalog.
- You want each country’s version of the message prepared as part of production.
Choose Billo if…
- You want real people on camera, holding and using your product.
- You are happy to brief and approve creators yourself, and need English, Spanish, Portuguese or French: 4 languages: English, Spanish, Portuguese, French.
- You want the licensing rights to pass to you on approval: Yes, licensing rights pass to you on approval.
- You want an internal quality check on every upload, then your own approval: Internal quality check on every upload.
For sellers, agencies and brands
Sellers
For a seller with a few hero products, Billo puts a real creator on camera with the product. For a long catalog, Quelta starts from photos and avoids a creator brief for every item.
Agencies
Agencies that need real faces for UGC-style campaigns can brief creators through Billo. For clients with large catalogs in several markets, Quelta takes the production off the agency’s hands.
Brands
Creators on Billo film in four languages and are based in the US, UK and Canada; no per-market adaptation of the message is described. Quelta changes what each video says for each market.
How to switch from Billo to Quelta
The two can run side by side: use creators for hero content and Quelta for the catalog.
- Choose a category and share product photos, a feed or product page links.
- List the markets and platforms.
- Get the pilot videos, already checked, and compare them with your creator content.
- Extend to the whole catalog and to new markets.
Questions and answers
How much does Billo cost?
From $99 / video. Starting price for a basic creator video; length, creator type, format and extras raise it, and the full price list is shown inside the platform. Per-video orders paid from a prepaid balance; no subscription.
Does Billo use AI?
No. The people on screen are the creators who filmed the video. Quelta makes AI videos and does not film real creators.
How long does a Billo video take?
It depends on creators receiving your product and filming; its pages say creators usually deliver after they receive the product. Quelta starts from catalog photos and does not need a product to be shipped.
Can I get a managed service?
Yes, Managed service from $2,000 / month. Billed monthly in advance, price tailored to monthly task volume; cancel after the first month. Quelta makes every video for you, from $20 per delivered video.
Does Billo have an API or MCP server?
We did not find either: No public API or developer page was found on billo.app or help.billo.app.
Sources
Every fact on this page, the page it comes from and the date we reviewed it.
Quelta
- 1 How you pay · Starting price · Price per video · Longer videos.
From $20 per finished video up to 30 seconds and from $30 per 60-second video.
quelta.ai/compare, reviewed October 24, 2026 Production, video up to 30 s. From $20 per finished video up to 30 s. Takes that fail the check are remade at our cost, so there is no charge per attempt. - 4 Free plan.
Free AI check of video ads
quelta.ai/check, reviewed October 24, 2026 - 6 Watermark on free videos.
Delivered videos carry no Quelta watermark.
quelta.ai/compare, reviewed October 24, 2026 - 8 Video from product photos · Video from a product link.
Product photos, a product feed or links to product pages are enough.
quelta.ai, reviewed October 24, 2026 - 11 People on screen.
People, places, voices and music are generated for each product and market.
quelta.ai/samples, reviewed October 24, 2026 - 13 Voice languages.
Videos are made in any common language, for any market.
quelta.ai, reviewed October 24, 2026 - 15 Lip sync.
Quelta changes not only the words, but what the ad says first, who says it and how.
quelta.ai/for-sellers, reviewed October 24, 2026 - 16 Per-market adaptation stated.
Quelta adapts what the video leads with to local buyers: in one market it is the price, in another installments or a discount, in a third quality and free returns.
quelta.ai, reviewed October 24, 2026 - 18 Video length.
and a 2-minute film
quelta.ai/samples, reviewed October 24, 2026 - 20 Formats.
Formats: 9:16 for TikTok, Reels and Shorts, 2:3 and 9:16 for product cards, 16:9 for YouTube and websites.
quelta.ai/samples, reviewed October 24, 2026 - 22 Videos made for you.
We also make videos for you, turnkey: from the brief to the finished video.
quelta.ai, reviewed October 24, 2026 - 24 Each video checked.
Every video passes the Quelta check before delivery: the product, text and packaging against your photos, hands and faces, the hook, the pacing, the sound and the rules of each platform.
quelta.ai, reviewed October 24, 2026 - 26 Many videos at once.
From one category for a pilot to your whole catalog: hundreds, thousands, up to hundreds of thousands of SKUs.
quelta.ai, reviewed October 24, 2026 - 28 Commercial use.
Videos are made for the client’s ads, product pages and social media; usage rights are set in the project agreement.
quelta.ai/compare, reviewed October 24, 2026 - 30 API · MCP server.
Quelta MCP server
quelta.ai/mcp-server, reviewed October 24, 2026
Billo
- 2 How you pay.
There is no monthly subscription needed to order videos.
billo.app/blog/how-billo-pricing-works, reviewed October 29, 2026 - 3 Starting price · Price per video.
Billo videos start at $99 per video.
billo.app/blog/how-billo-pricing-works, reviewed October 29, 2026 Not published per 30-s video; basic video from $99. Billo publishes only a starting price, $99 per basic creator video. Length (15 to 120 s), format, creator type, hooks and extras raise it, and no 30-second price is published. Packs add a bonus on larger loads, but the bonus amounts are not published. The managed service starts at $2,000 / month, tailored to volume. - 5 Free plan.
Creating a Billo account is free. You pay for the videos you order, from your prepaid Billo balance.
billo.app/blog/how-billo-pricing-works, reviewed October 29, 2026 - 7 Watermark on free videos.
The Billo watermark will be removed when you download any approved video
help.billo.app/en/articles/5671104-how-to-download-a-video, reviewed October 29, 2026 - 9 Video from product photos.
Creators will film and deliver fresh, ad-ready UGC you can launch right away.
billo.app/partnerships-hub/ugc-ads, reviewed October 29, 2026 - 10 Video from a product link.
you can use CreativeOps to generate four data-backed scripts from your product URL.
help.billo.app/en/articles/10368596-how-does-billo-work, reviewed October 29, 2026 - 12 People on screen · Lip sync.
UGC ads, made by real people
billo.app/partnerships-hub/ugc-ads, reviewed October 29, 2026 - 14 Voice languages.
Yes, we offer videos in English, Spanish, Portuguese, and French.
help.billo.app/en/articles/4921414-can-i-get-a-video-in-another-language, reviewed October 29, 2026 - 17 Per-market adaptation stated. No statement found on this page. help.billo.app/en/articles/4921414-can-i-get-a-video-in-another-language, reviewed October 29, 2026
- 19 Video length.
When creating a task, you can choose from five durations: 15, 30, 60, 90, or 120 seconds.
help.billo.app/en/articles/6740106-can-i-order-a-longer-video, reviewed October 29, 2026 - 21 Formats.
Additional Crops come in 1:1 and 4:5 and are available for all video types.
help.billo.app/en/articles/5789991-aspect-ratio, reviewed October 29, 2026 - 23 Videos made for you.
Get a dedicated team that knows your brand to source creators, handle production, and turn footage into ads.
billo.app/managed-service, reviewed October 29, 2026 - 25 Each video checked.
The uploaded video will go through our Internal Quality check
help.billo.app/en/articles/10368596-how-does-billo-work, reviewed October 29, 2026 - 27 Many videos at once.
you can add an additional video directly within the same campaign.
help.billo.app/en/articles/6740106-can-i-order-a-longer-video, reviewed October 29, 2026 - 29 Commercial use.
Once the video is approved, all the licensing rights are transferred to you.
help.billo.app/en/articles/10368596-how-does-billo-work, reviewed October 29, 2026 - 31 API · MCP server. No statement found on this page. help.billo.app/en/articles/10368596-how-does-billo-work, reviewed October 29, 2026
- 32 Price per video.
Bigger packs come with a bonus added on top of what you pay.
billo.app/blog/how-billo-pricing-works, reviewed October 29, 2026 Not published; pack bonus amounts and managed-service price are not public. Larger packs lower the cost per video through a bonus, but the bonus tiers are not published, so no price per 30-second video can be stated at 100 a month. The managed service (from $2,000 / month) is tailored to volume. - 33 Price per video.
Tailored to your monthly task volume and specific needs.
billo.app/managed-service, reviewed October 29, 2026 Not published; managed service tailored to volume. No public price covers 500 videos a month: pack bonus amounts are not published and the managed service starts at $2,000 / month, tailored to the monthly task volume.
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
