HeyGen alternatives
HeyGen is built around presenter videos and the translation of existing videos with lip sync; these alternatives cover avatars and product videos in other ways, and Quelta delivers finished product videos for each market. Our editorial shortlist keeps 6 services.
How we chose
This is our editorial shortlist of 6 of the 9 services we track. The table compares the features shown and an illustrative scenario of 100 videos a month; each service’s full table, prices and sources are on its own comparison page. Quelta is first because we publish this page; the others follow in alphabetical order. Cited pages reviewed October 24, 2026.
Not on this list: Higgsfield and Zeely, built mainly for directing shots or for small-business campaign ads rather than for presenter or translation videos.
The shortlist side by side
| Service | How it works | Video from product photos | People on screen | Lip sync | Many videos at once | Videos made for you | Each video checked | Per-market adaptation stated | Per video, 100 a month | Per usable video at two generations |
|---|---|---|---|---|---|---|---|---|---|---|
| Quelta | Done for you | Yes | Yes | Yes | Yes | Yes | Yes | Yes | from $20 | from $20 |
| Arcads | Self-serve | Yes | Yes | Yes | Yes | Not found | Not found | Partly | Not public | — |
| Creatify | Self-serve and done for you | Yes | Yes | Yes | Partly | Yes | Partly | Partly | $1.95 | $3.95 |
| MakeUGC | Self-serve and done for you | Yes | Yes | Yes | Yes | Yes | Partly | Partly | Not public | — |
| Pippit | Self-serve | Yes | Yes | Yes | Partly | Not found | Not found | Partly | Not public | — |
| Topview | Self-serve | Yes | Yes | Yes | Yes | Not found | Not found | Partly | $9.76 | $19.48 |
| HeyGen for reference | Self-serve | Yes | Yes | Yes | Yes | Not found | Not found | Partly | $0.99 | $2.29 |
Yes Partly No Not found
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable. For “Per-market adaptation stated”, “Partly” means translation or dubbing is stated, while adapting the message itself was not found in the pages we checked; self-serve users can change scripts, people and offers themselves.
Self-serve prices are illustrative subscription spend for one 30-second video on the cheapest published monthly plan for the workflow named on each comparison page, excluding your team’s own work. Quelta prices are starting prices; the pilot and the final project price are quoted per project. For self-serve tools the last column assumes two generations per usable video, on a plan that covers that many generations; that is an assumption, not a measured rate. These are not equivalent service quotes.
The options
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QueltaDone for you
Done-for-you product-ad videos made from product photos, adapted for agreed markets and checked before delivery
- Best for
- Marketplaces, sellers and agencies that need many product videos for several markets, without making and checking each one themselves.
- Instead of HeyGen
- Builds the video around the product and the market rather than a presenter, and delivers it finished and checked.
- Keep in mind
- No self-serve video generator: videos are ordered as a project, starting with a pilot. Source
-
ArcadsSelf-serve
Self-serve AI ad studio with AI actors, video models, workflows and an AI ad agent
- Best for
- Performance marketers, app studios and DTC brands that want realistic AI-actor UGC ads and many hook variants, made in-house.
- Instead of HeyGen
- AI actors for UGC-style ads, workflows that turn one script into many videos, and translation with lip sync.
- Keep in mind
- Prices are shown only on the pricing page inside the app, and the free trial needs a card. Source
-
CreatifySelf-serve and done for you
Self-serve AI video ad platform (URL-to-video, AI avatars, ad intelligence) with an optional done-for-you Studio
- Best for
- Performance marketers and small teams who want to generate and test many ad variants themselves, cheaply, from a product link.
- Instead of HeyGen
- Avatar ads from a product link, plus ad tracking, launching and a managed studio.
- Keep in mind
- Credits expire after 2 months. Source
-
MakeUGCSelf-serve and done for you
Self-serve AI UGC ad studio with talking AI actors, product-in-hand videos and an API, plus a managed service
- Best for
- Brands and agencies making UGC-style talking-actor and product-in-hand ads, and developers who want an API and MCP on a small plan.
- Instead of HeyGen
- UGC actors and product-in-hand videos, the same ad in many languages, and an API on every plan.
- Keep in mind
- Credits refresh monthly and do not roll over. Source
-
PippitSelf-serve
ByteDance's self-serve AI marketing video and image platform for e-commerce, evolved from CapCut Commerce Pro
- Best for
- Small online sellers and social-first brands that make their own product videos and post them to TikTok, Instagram and Facebook.
- Instead of HeyGen
- Talking and try-on avatars, video translation and dubbing, and a free plan with daily credits.
- Keep in mind
- Credits included in a subscription expire when the subscription ends. Source
-
TopviewSelf-serve
Self-serve AI ad and video platform: product avatars, URL-to-video and an agent canvas over many video models
- Best for
- E-commerce sellers who want quick self-serve product-holding avatar ads and videos from a product link.
- Instead of HeyGen
- Product avatars made from one photo, and a large public avatar library.
- Keep in mind
- Free users may not use the service for any commercial purpose, including advertising. Source
When to stay with HeyGen
- You translate existing videos and want the original speaker’s voice and lip sync, in 175+ languages and dialects.
- You need presenter videos beyond ads, such as explainers or product demos.
- You want digital twins of your own people.
- You want AI agents to create videos for you through an MCP server.
Questions and answers
What is the closest alternative to HeyGen?
It depends on what you use it for: presenter videos, translation of existing videos or product videos. The table shows which option covers which; for finished product videos for each market, it is Quelta.
Can Quelta translate my HeyGen videos?
Quelta makes new videos for each market rather than dubbing an existing one, so for straight translation with lip sync, HeyGen remains the better fit.
Does HeyGen make product videos too?
It does, as presenter videos: an avatar holds the product from one photo, and a batch mode makes one video per script. Reviewing each video is up to you; Quelta delivers product videos checked.
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
