Quelta vs Synthesia
Synthesia is a self-serve platform where an AI presenter reads your script: training, onboarding, explainers and product demos, dubbed into many languages. Its own product-video page is about demos and tutorials, not ads built from product photos. Quelta delivers finished product videos for a catalog, each adapted to its market and checked. On published plans Synthesia costs less per video: $0.89 per generation at 100 videos a month, and $1.76 at an assumed two generations per usable video, against Quelta from $20 per delivered video. The two prices buy different things. Credits are one pool for video, dubbing and surveys, and the free plan has a watermark; paid plans start at $19 / month (Starter, 1,250 credits). Creative services are available on request. Offered through the Synthesia services team; no price list is published.
Features and terms side by side
Taken from each service’s own pages; a value marked “reported” comes from a third-party source. A number after a value links to its source and the exact quote.
| Feature | Quelta | Synthesia |
|---|---|---|
| Price and plans | ||
| How you pay | Per finished video1 | Monthly credit subscription (free Basic, Starter, Pro, Enterprise)2 One credit pool covers video, dubbing and surveys; Pro has five credit tiers. |
| Starting price | From $20 per video up to 30 s1 From $30 per 60-second video. The pilot on one category is quoted per project. | $19 / month (Starter, 1,250 credits)3 First month $9. Pro from $89 (6,000 credits, tiers up to $676); Enterprise is custom. |
| Free plan | No free video plan; the ad check is free4 Videos start with a paid pilot on one category. The free check reviews existing video ads. | Yes: Basic, 10 minutes of video a month5 Also 500 credits and 3 survey responses; MP4 downloads start on Starter. |
| Watermark on free videos | No free videos; delivered videos carry no watermark6 | Yes7 Starter and higher plans remove the Synthesia logo. |
| What you start from | ||
| Video from product photos | Yes, from catalog photos8 | Partly: animates your own images into clips; no product-ad flow9 Clips come from third-party models in AI Playground (Veo 3.1, Gemini Omni, FLUX 3). |
| Video from a product link | Yes, from product page links or a feed8 | Partly: a webpage link is read as text input10 The link is source text for a presenter-led video; no catalogue or product-page flow is described. |
| What you get | ||
| People on screen | Yes: People generated for each product and market11 No stock avatar library: the cast is chosen for the market and the audience. | Yes: 240+ stock avatars (full set on Enterprise), plus personal avatars12 9 on Basic, 125+ on Starter, 180+ on Pro; personal avatars: 3 on Starter, 5 on Pro, unlimited on Enterprise. |
| Voice languages | Confirmed in each project quote13 | 140+ languages and voices14 AI Dubbing output: 70+ languages on Basic, Starter and Pro; 140+ on Enterprise. |
| Lip sync | Yes, a local creator speaks the market’s language15 | Yes: stock avatars are lip-synced; dubbing can lip-sync too16 |
| Per-market adaptation stated | Yes: angle, cast, voice and captions per market17 | Partly: Translation and dubbing with editable transcripts18 One-click translation of whole videos is Enterprise only; changing the selling angle per market is not stated. |
| Video length | Ads up to 60 s; brand films longer19 | Up to 60 min per video, depending on plan20 Videos made by the Syren agent are limited to 3 minutes. |
| Formats | 9:16, 16:9, 2:3 and more21 | Landscape and portrait; MP4 download in Full HD (1920 x 1080)22 Full HD is the download size listed on the pricing page. |
| Who does the work | ||
| Videos made for you | Yes, from brief to finished video23 | Partly: creative services on request24 Offered through the Synthesia services team; no price list is published. |
| Each video checked | Yes: Every video checked before delivery25 | Not found26 Videos are moderated against misuse; a quality check of finished videos is not described. |
| Many videos at once | Yes: Whole catalog, one style27 | Yes: bulk personalization from a spreadsheet (Pro and Enterprise)28 Not available on Basic and Starter. |
| Commercial use | Yes, usage rights set in the project agreement29 | Yes: you own the videos30 You must have the rights to anything you upload. |
| Integrations | ||
| API | No video-generation API; an API for ad checks31 Product feeds are accepted as production input. | Yes: video API on Pro and Enterprise32 Enterprise includes 360 minutes a year, more as a paid add-on. |
| MCP server | No generation MCP; an MCP server for ad checks31 | Yes: hosted MCP server (Claude and ChatGPT connectors)33 Studio drafts cannot be edited from the connector, only in the Synthesia editor. |
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable. For “Per-market adaptation stated”, “Partly” means translation or dubbing is stated, while adapting the message itself was not found in the pages we checked; self-serve users can change scripts, people and offers themselves.
What a usable video costs
Illustrative subscription spend for one 30-second video at 10, 100 and 500 videos a month: for each service, the cheapest published monthly plan for the workflow named in its price footnotes that covers the generations needed. API prices and your team’s own work are excluded, so these are not equivalent service quotes.
| Videos a month | 10 | 100 | 500 |
|---|---|---|---|
| Quelta: starting price per delivered video | from $201 | from $201 | from $201 |
| Synthesia: price per generation | $1.9034 | $0.8935 | $1.0336 |
| Synthesia: cost per usable video at two generations33738394041 | $1.90 | $1.76 | — |
Lowest cost per usable video at this volume
Synthesia costs less per video than Quelta, even at two generations per usable video: $1.76 against Quelta prices from $20, at 100 a month. Quelta’s price is for a delivered video, made and checked for you; your team does not generate or pick takes.
The per-generation row counts one generation per video. The rows for Synthesia use two generations per usable video: we take the cheapest published plan that covers that many generations and divide its price by the number of usable videos; “—” means we found no published plan that covers it. That is an assumption you can change, not a measured rate for Synthesia. Remakes needed to pass Quelta’s delivery check are included in its price; your review and requested revisions follow the agreed project scope.
Synthesia · Starting price: $19 / month (Starter, 1,250 credits)3. First month $9. Pro from $89 (6,000 credits, tiers up to $676); Enterprise is custom.
Quelta: the pilot and the final project price are quoted per project.
Quelta also makes videos up to 60 seconds, from $30 per video.1
Where Synthesia is stronger
From the pages of Synthesia itself. Each point links to its source.
Synthesia
- A large ready-made cast: 240+ stock avatars, plus a personal avatar made from a single photo and avatars you can restyle with outfits and backgrounds. Source
- Dubs existing videos into 130+ languages with voice cloning and lip sync, also through a dubbing API. (The pricing page lists 70+ dubbing languages below Enterprise.) Source
- Enterprise-grade assurance: SOC 2 Type II, ISO 42001 and GDPR compliance, with SSO, Brand Kits and admin controls on Enterprise plans. Source
- Video creation API (Pro and Enterprise) and MCP connectors for Claude and ChatGPT, so videos can be made from an agent chat. Quelta has no generation API or MCP. Source
- Update the script and regenerate instead of re-shooting; videos can run up to an hour, which suits long training and explainer content. Source
What Quelta does not do
- No self-serve video generator: videos are ordered as a project, starting with a pilot.
- Not built for one-off videos of a single person talking to the camera.
Which one to choose
Choose Quelta if…
- You need videos of products, for ads and marketplaces, more than presenter-led lessons.
- You want finished videos delivered and checked, not a tool that your team operates.
- You want each country’s version of the message prepared as part of production.
- You want a published starting price per delivered video, from $20, rather than a credit pool to manage.
Choose Synthesia if…
- You make training, onboarding and explainer videos in-house with an AI presenter: 240+ stock avatars (full set on Enterprise), plus personal avatars.
- You translate or dub existing videos and want lip sync: 140+ languages and voices.
- You need long videos that you update by editing the script: Up to 60 min per video, depending on plan.
- You need the security attestations and single sign-on that Synthesia lists for its Enterprise plans.
- You want to create videos from an AI agent: Yes: video API on Pro and Enterprise; Yes: hosted MCP server (Claude and ChatGPT connectors).
Explainer and training-style videos at Quelta
Synthesia is a tool: your team writes the script, picks the presenter and publishes. If what you need is an explainer or presentation video with voice-over, in several languages, made for you rather than by your team, that is a format Quelta also produces, checked before delivery.
That is a different job from a training library. Synthesia suits lessons and internal videos that you update often and keep in-house; the page below describes what Quelta makes for explainers and presentations.
For sellers, agencies and brands
Sellers
Synthesia is not aimed at marketplace sellers: its product-video page is about demos and tutorials. For a seller who needs a video for every listing, Quelta starts from the product photos.
Agencies
Agencies that produce training or explainer videos for clients can build them in Synthesia with an AI presenter and an API.
For client catalogs that need finished product videos in several markets, Quelta takes the production off the agency’s hands.
Brands
For L&D, HR and sales-enablement teams that keep their lessons in-house, Synthesia is the tool category. For a brand that needs product videos for every market, Quelta changes what each video says for the market, not only the language.
How to switch from Synthesia to Quelta
The two rarely compete for the same video, so nothing has to move: keep Synthesia for training and internal explainers, and send product video work to Quelta.
- Pick a product category and share product photos, a feed or product page links.
- List the markets and platforms the videos are for.
- Get the pilot videos, already checked, and compare them with what your team makes in Synthesia.
- Extend to the whole catalog and to new markets.
Questions and answers
Is Synthesia cheaper than Quelta?
On published plans, yes, wherever both are known: $1.76 per usable video at an assumed two generations and 100 videos a month, against Quelta from $20 per delivered video. The two are not like for like. Synthesia sells credits for a presenter video that your team produces; Quelta delivers checked product videos.
What is Synthesia used for?
Self-serve AI avatar video platform for business: presenter-led training, explainer and product-demo videos, dubbing and translation, plus an AI video agent (Syren).
Can Synthesia make a product video from photos?
Only in part: it animates your own images into clips, and we found no product-ad flow. Quelta starts from catalog photos and builds each video around the product and the market.
Does Synthesia have a free plan?
Yes: Basic, 10 minutes of video a month. Also 500 credits and 3 survey responses; MP4 downloads start on Starter. Videos on the free plan carry a Synthesia watermark.
Does Synthesia make videos for you?
Partly. Offered through the Synthesia services team; no price list is published. Quelta makes every video for you, from $20 per delivered video up to 30 seconds.
Does Synthesia have an API and an MCP server?
Yes. Its video API is on Pro and Enterprise, and its MCP server is hosted for Claude and ChatGPT connectors. Quelta has an API and an MCP server for the free ad check, not for generating videos.
Sources
Every fact on this page, the page it comes from and the date we reviewed it.
Quelta
- 1 How you pay · Starting price · Price per video · Longer videos.
From $20 per finished video up to 30 seconds and from $30 per 60-second video.
quelta.ai/compare, reviewed October 24, 2026 Production, video up to 30 s. From $20 per finished video up to 30 s. Takes that fail the check are remade at our cost, so there is no charge per attempt. - 4 Free plan.
Free AI check of video ads
quelta.ai/check, reviewed October 24, 2026 - 6 Watermark on free videos.
Delivered videos carry no Quelta watermark.
quelta.ai/compare, reviewed October 24, 2026 - 8 Video from product photos · Video from a product link.
Product photos, a product feed or links to product pages are enough.
quelta.ai, reviewed October 24, 2026 - 11 People on screen.
People, places, voices and music are generated for each product and market.
quelta.ai/samples, reviewed October 24, 2026 - 13 Voice languages.
Videos are made in any common language, for any market.
quelta.ai, reviewed October 24, 2026 - 15 Lip sync.
Quelta changes not only the words, but what the ad says first, who says it and how.
quelta.ai/for-sellers, reviewed October 24, 2026 - 17 Per-market adaptation stated.
Quelta adapts what the video leads with to local buyers: in one market it is the price, in another installments or a discount, in a third quality and free returns.
quelta.ai, reviewed October 24, 2026 - 19 Video length.
and a 2-minute film
quelta.ai/samples, reviewed October 24, 2026 - 21 Formats.
Formats: 9:16 for TikTok, Reels and Shorts, 2:3 and 9:16 for product cards, 16:9 for YouTube and websites.
quelta.ai/samples, reviewed October 24, 2026 - 23 Videos made for you.
We also make videos for you, turnkey: from the brief to the finished video.
quelta.ai, reviewed October 24, 2026 - 25 Each video checked.
Every video passes the Quelta check before delivery: the product, text and packaging against your photos, hands and faces, the hook, the pacing, the sound and the rules of each platform.
quelta.ai, reviewed October 24, 2026 - 27 Many videos at once.
From one category for a pilot to your whole catalog: hundreds, thousands, up to hundreds of thousands of SKUs.
quelta.ai, reviewed October 24, 2026 - 29 Commercial use.
Videos are made for the client’s ads, product pages and social media; usage rights are set in the project agreement.
quelta.ai/compare, reviewed October 24, 2026 - 31 API · MCP server.
Quelta MCP server
quelta.ai/mcp-server, reviewed October 24, 2026
Synthesia
- 2 How you pay.
Credits are now the shared currency across all AI usage-based features - one common pool for everything you create.
www.synthesia.io/pricing, reviewed October 29, 2026 - 3 Starting price · Monthly plans used for the cost per usable video.
then $19 /month, billed monthly
www.synthesia.io/pricing, reviewed October 29, 2026 Starter: $19 a month, 25 videos - 5 Free plan.
Free allowance 1 Syren video - limited promo 10 minutes of Studio video creation or dubbing
www.synthesia.io/pricing, reviewed October 29, 2026 - 7 Watermark on free videos.
Videos carry a Synthesia watermark
www.synthesia.io/pricing, reviewed October 29, 2026 - 9 Video from product photos.
Animate your own images into cinematic video clips
www.synthesia.io/features/text-to-video, reviewed October 29, 2026 - 10 Video from a product link.
Type a prompt, plus add a script, PDF, PowerPoint, or webpage link.
www.synthesia.io/features/text-to-video, reviewed October 29, 2026 - 12 People on screen.
The Basic, Starter, and Pro plans include a limited number of AI avatars. The Enterprise plan includes our full selection of avatars.
www.synthesia.io/pricing, reviewed October 29, 2026 - 14 Voice languages.
Get access to over 140 languages and voices, including various narration styles and local accents.
www.synthesia.io/pricing, reviewed October 29, 2026 - 16 Lip sync.
Get accurate lip-sync and voices that convey emotion and intent, straight out of the box
www.synthesia.io/features/avatars, reviewed October 29, 2026 - 18 Per-market adaptation stated.
Adapt tone and phrasing for local markets without re-recording the original
www.synthesia.io/features/video-translator, reviewed October 29, 2026 - 20 Video length.
Videos can be up to 60 minutes long, depending on your plan, in landscape or portrait.
www.synthesia.io/features/text-to-video, reviewed October 29, 2026 - 22 Formats.
Landscape for websites and decks, portrait for social feeds
www.synthesia.io/features/text-to-video, reviewed October 29, 2026 - 24 Videos made for you.
Get access to advanced tools and resources, such as custom templates and avatars, expert-led creative sessions or full-scale video production processes.
www.synthesia.io/services, reviewed October 29, 2026 - 26 Each video checked. No statement found on this page. www.synthesia.io/api, reviewed October 29, 2026
- 28 Many videos at once.
Create hundreds of personalized videos in minutes — pick a template, upload your .csv or .xlsx file, and hit "Generate."
www.synthesia.io/pricing, reviewed October 29, 2026 - 30 Commercial use.
Yes. You own the videos you create with Synthesia and can use them for commercial projects like marketing, sales, and company communications.
www.synthesia.io/features/text-to-video, reviewed October 29, 2026 - 32 API.
Up to 360 minutes of video / year, deducted from the plan's usage limits.
www.synthesia.io/pricing, reviewed October 29, 2026 - 33 MCP server.
With Synthesia MCP, you can turn a script or an idea into a Synthesia video draft, or create and edit a Syren video, from inside Claude or ChatGPT, without copy-pasting between apps.
developers.synthesia.io/docs/synthesia-mcp, reviewed October 29, 2026 - 34 Price per video.
then $19 /month, billed monthly … 100 credits per minute · first 10 min included on every plan
www.synthesia.io/pricing, reviewed October 29, 2026 Starter $19 / mo, 1,250 credits. A 30-s Studio avatar video = 50 credits (the pricing page estimates 100 credits per minute, "estimates only"). 10 videos = 500 credits, so Starter (1,250 credits) covers it: $19 / 10 = $1.90. The free Basic plan carries a Synthesia watermark and no MP4 download, so it is not used, and the free monthly allowance is not counted. The $9 first-month offer is ignored. - 35 Price per video.
then $89 /month, billed monthly … 100 credits per minute · first 10 min included on every plan
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 6,000 credits, $89 / mo. A 30-s Studio avatar video = 50 credits (the pricing page estimates 100 credits per minute, "estimates only"). 100 videos = 5,000 credits; Starter (1,250) is short, so Pro with 6,000 credits at $89: $89 / 100 = $0.89. The $49 first-month offer is ignored. - 36 Price per video.
36,000 / mo -3.75% $514 … 100 credits per minute · first 10 min included on every plan
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 36,000 credits, $514 / mo. A 30-s Studio avatar video = 50 credits (the pricing page estimates 100 credits per minute, "estimates only"). 500 videos = 25,000 credits. Pro 24,000 credits is short (480 videos), so Pro with 36,000 credits (720 videos) at $514: $514 / 500 = $1.03. Paid credits only: the free monthly allowance every plan includes is not counted, the same rule as for every other service on this site. - 37 Monthly plans used for the cost per usable video.
6,000 / mo $89
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 6,000 credits: $89 a month, 120 videos - 38 Monthly plans used for the cost per usable video.
12,000 / mo -1.25% $176
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 12,000 credits: $176 a month, 240 videos - 39 Monthly plans used for the cost per usable video.
24,000 / mo -2.5% $347
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 24,000 credits: $347 a month, 480 videos - 40 Monthly plans used for the cost per usable video.
36,000 / mo -3.75% $514
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 36,000 credits: $514 a month, 720 videos - 41 Monthly plans used for the cost per usable video.
48,000 / mo -5% $676
www.synthesia.io/pricing, reviewed October 29, 2026 Pro 48,000 credits: $676 a month, 960 videos
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
