HeyGen pricing 2026: plans and cost per video
HeyGen is a monthly credit subscription: public plans start at $29 a month (Creator), and the largest published tier costs $4,300 a month. The API is a separate pay-as-you-go product. For an avatar video of 30 seconds with one generation per video, the cheapest published plan that covers the volume gives $2.90 at 10 videos a month, $0.99 at 100 and $0.92 at 500. If a usable video takes two generations, the cost is $2.90 at 10, $2.29 at 100 and $1.70 at 500 videos a month. HeyGen has a free plan with watermarked videos, but its output may not be used for advertising or client work.
Public plans
Monthly credit subscription; separate pay-as-you-go API. Credits are HeyGen's single currency for video and asset creation. A plan gives a monthly allowance of credits, so the number of videos it covers depends on the feature you use and how long the video runs.
The costs on this page are for an avatar video made with the Avatar IV engine, at the credit rate in HeyGen’s own help center, converted into 30-second videos. The plans run from Creator at $29 a month (38 videos) to the largest tier at $4,300 a month (6,451 videos). $24/month billed yearly. Pro from $49 (1,000 credits, tiers up to 100,000), Business $149 (1,500 credits) plus $20 per extra seat.
The cheapest published way to cover the generations changes with volume. At 100 videos a month it is Pro 2,000 credits ($99 a month) with one generation per video and Business + 1,600 top-up credits ($229 a month) with two generations; at 500 it is Pro 10,000 credits ($460 a month) and Business + 14,000 top-up credits ($849 a month).
The API is billed apart from the plans: Yes, pay-as-you-go. API credits are bought in dollars, separately from plans; Avatar IV costs $2.31-$4.83 per minute via API.
| Plan | Price a month | 30-second videos a month | Per video if every one is used |
|---|---|---|---|
| Creator1 | $29 | 38 | $0.76 |
| Pro 1,000 credits2 | $49 | 64 | $0.77 |
| Pro 2,000 credits3 | $99 | 129 | $0.77 |
| Business + 1,600 top-up credits4 | $229 | 200 | $1.15 |
| Pro 5,000 credits5 | $240 | 322 | $0.75 |
| Pro 7,500 credits6 | $360 | 483 | $0.75 |
| Pro 10,000 credits7 | $460 | 645 | $0.71 |
| Business + 14,000 top-up credits4 | $849 | 1,000 | $0.85 |
| Business + 21,800 top-up credits4 | $1,239 | 1,503 | $0.82 |
| Business + 29,500 top-up credits4 | $1,624 | 2,000 | $0.81 |
36 public plans or plan combinations go into the calculation below. This table shows the 10 that matter: the cheapest one and each one the cost table picks at one to four generations per usable video. The price per video in the last column assumes every generation in the plan is used for a finished video, which is the best case; it is not what you pay per usable video. A number after a plan links to the page and the exact quote it comes from.
What one 30-second video costs
Illustrative subscription spend for one 30-second video at 10, 100 and 500 videos a month: for each service, the cheapest published monthly plan for the workflow named in its price footnotes that covers the generations needed. API prices and your team’s own work are excluded, so these are not equivalent service quotes.
| Videos a month | 10 | 100 | 500 |
|---|---|---|---|
| Quelta: starting price per delivered video | from $208 | from $208 | from $208 |
| HeyGen: price per generation | $2.901 | $0.993 | $0.927 |
| HeyGen: cost per usable video at two generations129310567111213144 | $2.90 | $2.29 | $1.70 |
Lowest cost per usable video at this volume
HeyGen costs less per video than Quelta, even at two generations per usable video: $2.29 against Quelta prices from $20, at 100 a month. Quelta’s price is for a delivered video, made and checked for you; your team does not generate or pick takes.
The per-generation row counts one generation per video. The rows for HeyGen use two generations per usable video: we take the cheapest published plan that covers that many generations and divide its price by the number of usable videos; “—” means we found no published plan that covers it. That is an assumption you can change, not a measured rate for HeyGen. Remakes needed to pass Quelta’s delivery check are included in its price; your review and requested revisions follow the agreed project scope.
HeyGen · Starting price: $29 / month (Creator, 600 credits)15. $24/month billed yearly. Pro from $49 (1,000 credits, tiers up to 100,000), Business $149 (1,500 credits) plus $20 per extra seat.
Quelta: the pilot and the final project price are quoted per project.
Quelta also makes videos up to 60 seconds, from $30 per video.8
Which plan covers each case
For every volume and every number of generations per usable video: the cheapest public monthly plan that covers it, and that plan’s price divided by the number of usable videos. Self-serve tools charge for every generation, so a usable video can take more than one; no service publishes how many. These are assumptions, not measured rates.
| Generations per usable video | 10 | 100 | 500 |
|---|---|---|---|
| one generation | $2.90Creator: $29 a month1 | $0.99Pro 2,000 credits: $99 a month3 | $0.92Pro 10,000 credits: $460 a month7 |
| two generations | $2.90Creator: $29 a month1 | $2.29Business + 1,600 top-up credits: $229 a month4 | $1.70Business + 14,000 top-up credits: $849 a month4 |
| three generations | $2.90Creator: $29 a month1 | $2.40Pro 5,000 credits: $240 a month5 | $2.48Business + 21,800 top-up credits: $1,239 a month4 |
| four generations | $4.90Pro 1,000 credits: $49 a month2 | $3.60Pro 7,500 credits: $360 a month6 | $3.25Business + 29,500 top-up credits: $1,624 a month4 |
What each service’s own pages say at each volume
The plan the pricing pages point to for one generation per video, the price per video that gives, and how the card reaches it.
| Videos a month | Plan | Price per video | How it is calculated |
|---|---|---|---|
| 10 | Creator $29 / mo, 600 credits1 | $2.90 | Avatar IV avatar video (Video Look) = 31 credits per minute, so a 30-s video = 15.5 credits; 10 videos = 155 credits fit in Creator (600 credits): $29 / 10 = $2.90. Rate from help.heygen.com article 15126059. |
| 100 | Pro tier 2,000 credits, $99 / mo3 | $0.99 | 100 × 15.5 = 1,550 credits. The Pro 1,500-credit tier ($74) is short and Pro cannot buy packs, so the 2,000-credit tier at $99: $99 / 100 = $0.99. Business with top-ups ($149 + one 100-credit block at $5, per help article 15126059) would cost $154. |
| 500 | Pro tier 10,000 credits, $460 / mo7 | $0.92 | 500 × 15.5 = 7,750 credits. The 7,500-credit tier ($360) is short, so the 10,000-credit tier at $460: $460 / 500 = $0.92. Business with top-ups (1,500 + 6,300 credits at $0.05, per help article 15126059) would cost $464. |
What the price includes and what it does not
From the service’s own pages: how you pay, what is free, what comes with a paid plan and what stays outside it.
Credits are bought as part of a plan, and on monthly plans unused credits roll over for one extra cycle only. Creator and Pro cannot buy extra credits, so more credits mean a higher tier; only Business can top up, in blocks. That is why the cheapest option for two generations at higher volumes can be a Business plan with top-ups rather than a larger Pro tier.
The free plan gives a limited number of watermarked videos a month. Creator and the higher plans remove the HeyGen branding. Commercial use: Yes on paid plans.
The price does not include the production work: a script, a presenter, a check of every take and, if you sell in several markets, the localizing.
| Feature | HeyGen |
|---|---|
| Price and plans | |
| How you pay | Monthly credit subscription; separate pay-as-you-go API16 Credits are HeyGen's single currency for video and asset creation. |
| Free plan | Yes: 3 videos a month17 Videos up to 1 minute each. |
| Watermark on free videos | Yes17 Creator and higher plans remove HeyGen branding. |
| What you get | |
| Video length | 30 min (Creator, Pro); 60 min (Business)18 Free plan: 1 minute; Enterprise: no maximum video length. |
| Who does the work | |
| Videos made for you | Not found19 Enterprise lists tailored onboarding and a dedicated customer success manager; no production service is listed. |
| Commercial use | Yes on paid plans20 Free-plan output is licensed for personal, non-commercial use only. |
| Integrations | |
| API | Yes, pay-as-you-go21 API credits are bought in dollars, separately from plans; Avatar IV costs $2.31-$4.83 per minute via API. |
“Not found” means we did not find a statement in the pages we checked on the stated date; it does not mean the feature is unavailable.
Documented limits that affect what you pay
Each point links to the page it comes from.
- Free plan: 3 watermarked videos a month, up to 1 minute each. Source
- Free-plan videos may not be used for advertising, client work or other commercial purposes. Source
- On monthly plans unused credits roll over for one extra cycle only and are lost on cancellation. Source
- Creator and Pro cannot buy extra credits: more credits mean a higher tier; only Business can top up ($0.05 per credit). Source
- Credit rates and plan limits can differ by account creation date and region; the in-product cost is what is charged. Source
HeyGen pricing next to Quelta
HeyGen and Quelta are priced in different units. HeyGen charges for generations from a monthly allowance; Quelta charges for a delivered video, made and checked for you.
On published prices HeyGen costs less: $2.29 per usable video at two generations and 100 videos a month, against Quelta from $20 per delivered video.
Quelta charges from $20 per delivered video up to 30 seconds and from $30 up to 60 seconds, with remakes needed to pass its delivery check included. The pilot and the final project price are quoted per project, and there is no free video plan.
If what you need is a presenter that your own team scripts and publishes, a credit plan is the direct route. If what you need is a video for each product in a catalog, in each market, delivered checked, that is the work Quelta takes off your team.
Questions and answers
How much does HeyGen cost?
HeyGen has a free plan, and paid monthly plans start at $29 a month (Creator). Pro runs through many credit tiers and Business is priced per seat, with top-ups. $24/month billed yearly. Pro from $49 (1,000 credits, tiers up to 100,000), Business $149 (1,500 credits) plus $20 per extra seat.
How much does one HeyGen video cost?
For a 30-second avatar video, with one generation per video: $2.90 at 10 videos a month, $0.99 at 100 and $0.92 at 500, on the cheapest published plan that covers each volume. With two generations per usable video: $2.90, $2.29 and $1.70.
Is the HeyGen free plan enough for ads?
No. The free plan gives a limited number of watermarked videos a month, and its output is licensed for personal, non-commercial use only. Commercial use: Yes on paid plans.
Can I buy extra credits on HeyGen?
Only on Business. Creator and Pro cannot buy extra credits, so more credits mean a higher tier. On monthly plans unused credits roll over for one extra cycle only.
Is HeyGen cheaper than Quelta?
On published prices, yes, wherever both are known: $2.29 per usable video at two generations and 100 videos a month, against Quelta from $20 per delivered video. The two are not like for like: HeyGen sells generations for your team to use, Quelta delivers checked videos.
Does HeyGen sell the API separately?
Yes. Yes, pay-as-you-go. API credits are bought in dollars, separately from plans; Avatar IV costs $2.31-$4.83 per minute via API.
Sources
Every fact on this page, the page it comes from and the date we reviewed it.
HeyGen
- 1 Creator · Price per video · Monthly plans used for the cost per usable video · published price per video.
Creator includes 600 credits per month for $29/month.
help.heygen.com/en/articles/15125761-heygen-credit-based-pricing-plans-subscriptions-explained, reviewed October 24, 2026 600 credits ÷ 15.5 credits per 30-s Avatar IV video = 38Creator $29 / mo, 600 credits. Avatar IV avatar video (Video Look) = 31 credits per minute, so a 30-s video = 15.5 credits; 10 videos = 155 credits fit in Creator (600 credits): $29 / 10 = $2.90. Rate from help.heygen.com article 15126059.Creator: $29 a month, 38 videos - 2 Pro 1,000 credits · Monthly plans used for the cost per usable video.
"credits":1000,"priceMonthly":"$49 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 1,000 credits ÷ 15.5 = 64 videosPro 1,000 credits: $49 a month, 64 videos - 3 Pro 2,000 credits · Price per video · Monthly plans used for the cost per usable video · published price per video.
"credits":2000,"priceMonthly":"$99 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 2,000 credits ÷ 15.5 = 129 videosPro tier 2,000 credits, $99 / mo. 100 × 15.5 = 1,550 credits. The Pro 1,500-credit tier ($74) is short and Pro cannot buy packs, so the 2,000-credit tier at $99: $99 / 100 = $0.99. Business with top-ups ($149 + one 100-credit block at $5, per help article 15126059) would cost $154.Pro 2,000 credits: $99 a month, 129 videos - 4 Business + 1,600 top-up credits · Business + 14,000 top-up credits · Business + 21,800 top-up credits · Business + 29,500 top-up credits · Monthly plans used for the cost per usable video.
Additional Business credits cost $0.05 per credit and are purchased in blocks of 100 credits for $5.
help.heygen.com/en/articles/15126059-how-to-use-credits-on-heygen, reviewed October 24, 2026 $149 (1,500 credits) + 16 blocks × $5 (100 credits each) = $229 for 3,100 credits ÷ 15.5 = 200 videos$149 (1,500 credits) + 140 blocks × $5 (100 credits each) = $849 for 15,500 credits ÷ 15.5 = 1000 videos$149 (1,500 credits) + 218 blocks × $5 (100 credits each) = $1,239 for 23,300 credits ÷ 15.5 = 1503 videos$149 (1,500 credits) + 295 blocks × $5 (100 credits each) = $1,624 for 31,000 credits ÷ 15.5 = 2000 videosBusiness + 1,600 top-up credits: $229 a month, 200 videosBusiness + 4,000 top-up credits: $349 a month, 354 videosBusiness + 8,600 top-up credits: $579 a month, 651 videosBusiness + 9,400 top-up credits: $619 a month, 703 videosBusiness + 10,200 top-up credits: $659 a month, 754 videosBusiness + 10,900 top-up credits: $694 a month, 800 videosBusiness + 11,700 top-up credits: $734 a month, 851 videosBusiness + 12,500 top-up credits: $774 a month, 903 videosBusiness + 13,300 top-up credits: $814 a month, 954 videosBusiness + 14,000 top-up credits: $849 a month, 1,000 videosBusiness + 21,800 top-up credits: $1,239 a month, 1,503 videosBusiness + 25,700 top-up credits: $1,434 a month, 1,754 videosBusiness + 29,500 top-up credits: $1,624 a month, 2,000 videosBusiness + 33,400 top-up credits: $1,819 a month, 2,251 videosBusiness + 37,300 top-up credits: $2,014 a month, 2,503 videosBusiness + 41,200 top-up credits: $2,209 a month, 2,754 videosBusiness + 48,900 top-up credits: $2,594 a month, 3,251 videosBusiness + 52,800 top-up credits: $2,789 a month, 3,503 videosBusiness + 56,700 top-up credits: $2,984 a month, 3,754 videosBusiness + 60,500 top-up credits: $3,174 a month, 4,000 videosBusiness + 64,400 top-up credits: $3,369 a month, 4,251 videosBusiness + 68,300 top-up credits: $3,564 a month, 4,503 videosBusiness + 72,200 top-up credits: $3,759 a month, 4,754 videosBusiness + 76,000 top-up credits: $3,949 a month, 5,000 videos - 5 Pro 5,000 credits · Monthly plans used for the cost per usable video.
"credits":5000,"priceMonthly":"$240 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 5,000 credits ÷ 15.5 = 322 videosPro 5,000 credits: $240 a month, 322 videos - 6 Pro 7,500 credits · Monthly plans used for the cost per usable video.
"credits":7500,"priceMonthly":"$360 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 7,500 credits ÷ 15.5 = 483 videosPro 7,500 credits: $360 a month, 483 videos - 7 Pro 10,000 credits · Price per video · Monthly plans used for the cost per usable video · published price per video.
"credits":10000,"priceMonthly":"$460 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 10,000 credits ÷ 15.5 = 645 videosPro tier 10,000 credits, $460 / mo. 500 × 15.5 = 7,750 credits. The 7,500-credit tier ($360) is short, so the 10,000-credit tier at $460: $460 / 500 = $0.92. Business with top-ups (1,500 + 6,300 credits at $0.05, per help article 15126059) would cost $464.Pro 10,000 credits: $460 a month, 645 videos - 9 Monthly plans used for the cost per usable video.
"credits":1500,"priceMonthly":"$74 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 1,500 credits: $74 a month, 96 videos - 10 Monthly plans used for the cost per usable video.
"credits":3000,"priceMonthly":"$149 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 3,000 credits: $149 a month, 193 videos - 11 Monthly plans used for the cost per usable video.
"credits":20000,"priceMonthly":"$900 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 20,000 credits: $900 a month, 1,290 videos - 12 Monthly plans used for the cost per usable video.
"credits":50000,"priceMonthly":"$2,250 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 50,000 credits: $2,250 a month, 3,225 videos - 13 Monthly plans used for the cost per usable video.
"credits":100000,"priceMonthly":"$4,300 / mo"
www.heygen.com/pricing, reviewed October 24, 2026 Pro 100,000 credits: $4,300 a month, 6,451 videos - 14 Monthly plans used for the cost per usable video.
Business includes 1,500 credits per month for $149/month for the first seat
help.heygen.com/en/articles/15125761-heygen-credit-based-pricing-plans-subscriptions-explained, reviewed October 24, 2026 Business (1 seat): $149 a month, 96 videos - 15 Starting price.
For solo creators, the Creator plan costs $29/month (or $24/month if you pay annually).
www.heygen.com/pricing, reviewed October 24, 2026 - 16 How you pay.
Paid plans include a monthly credit allocation you spend across all features.
www.heygen.com/pricing, reviewed October 24, 2026 - 17 Free plan · Watermark on free videos.
3 videos a month, watermarked
www.heygen.com/pricing, reviewed October 24, 2026 - 18 Video length.
Videos up to 30 minutes each
www.heygen.com/pricing, reviewed October 24, 2026 - 19 Videos made for you.
Dedicated customer success manager and tailored onboarding
www.heygen.com/pricing, reviewed October 24, 2026 - 20 Commercial use.
you own all rights in your User Input or User Output, and does not restrict your ability to use User Output for your own purposes (including for commercial purposes)
www.heygen.com/terms, reviewed October 24, 2026 - 21 API.
HeyGen API is now on Pay-As-You-Go model, which means you can just purchase the exact amount of API credits you like!
help.heygen.com/en/articles/10060327-heygen-api-pricing-explained, reviewed October 24, 2026
Quelta
- 8 Price per video · Longer videos.
From $20 per finished video up to 30 seconds and from $30 per 60-second video.
quelta.ai/compare, reviewed October 24, 2026 Production, video up to 30 s. From $20 per finished video up to 30 s. Takes that fail the check are remade at our cost, so there is no charge per attempt.
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
