Product detail page video
A video on the product page itself, uploaded in Seller Central against the ASINs you choose. Its job is to show the product in use; Amazon says it should not look like a commercial.
For sellers
AI product videos for Amazon listings
Amazon shows seller video in two places. On the product detail page it is part of the listing: MOV or MP4 files of up to 5 GB, in 16:9 or 9:16. In Sponsored Brands it is a paid ad of 6–45 s in 16:9, in the language of the marketplace it runs on. Quelta makes both from your product photos or product links, checks every take, and charges from $20 per finished video up to 30 seconds.
Where video appears on Amazon
Two places, two sets of rules. Pick the slot first: the length, the shape and what the video may show all follow from it.
Sponsored Brands video ad
A paid video ad you set up in the Amazon Ads console and send to a Brand Store or to a product detail page.
What Amazon asks of a video file
Both placements, from Amazon’s own help pages. Where Amazon publishes no number, the cell says so instead of guessing.
| Requirement | Product detail page video | Sponsored Brands video ad |
|---|---|---|
| File format | MOV or MP4[2] | MP4 or MOV[4] |
| Length | 1–12 min[2] Amazon’s seller blog recommends shorter videos and shows approved examples under a minute. The checker treats shorter videos as a warning, not a failure. | 6–45 s; 20 s or less recommended[4] |
| Resolution | up to 1080 px on the short side[2] Amazon gives only an upper limit, no minimum. | 1280 × 720, 1920 × 1080 or 3840 × 2160[4] |
| Aspect ratio | 16:9 or 9:16[2] | 16:9[4] An Amazon Ads guide mentions vertical video too, but the spec sheet allows only this ratio and gives no vertical sizes. |
| File size | up to 5 GB[2] | up to 500 MB[4] |
| Frame rate | Not published | 23.976, 23.98, 24, 25, 29.97, 29.98 or 30 fps[4] |
| Sound | Not published | Optional[4] |
Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.
Amazon rules that matter for AI-made video, and what we do
In the Amazon pages cited here AI video comes with conditions, not a ban: a metadata tag for generated people, content that does not mislead, no commercials on the detail page and the right language in ads. This is what our process is built around.
- The rule · Product detail page video
It shouldn’t look like a commercial or be about your company’s brand: show the product.[6]
What we doDetail-page cuts are made as demonstrations: the product in use, close-ups of material and size, no price banner, no brand end card, no sales voice. A promotional cut for ads is a separate file.
- The rule · Product detail page video
No promotional calls to action.[2]
What we doNo web addresses, links or calls to action go into the picture or the voice-over of a detail-page cut.
- The rule · Product detail page video
If the video shows photorealistic AI-generated people, tag the file’s metadata before uploading.[2]
What we doOur people are generated for each product and market, so this rule applies to any cut that shows a person. Tag the file before you upload it; if you prefer, say so in the brief and we plan product-only cuts.
- The rule · Sponsored Brands video ad
Text and voice-over in the language of the marketplace.[4]
What we doEach marketplace gets its own version, adapted by meaning: what the video says first, who says it and how, with voice and captions in that marketplace’s language.
- The rule · Sponsored Brands video ad
AI-generated content must not mislead shoppers.[7]
What we doEvery take is checked against your photos for the product, its text and its packaging, so the video shows what the shopper will receive.
- The rule · Sponsored Brands video ad
Keep text and key information out of the lower right corner.[4]
What we doAd cuts are made in 16:9, the ratio Amazon lists for this placement (16:9), so the picture fills the frame, and titles stay out of the lower right corner.
How Quelta makes videos for Amazon
Send the listing material
Product photos, a product feed or links to your Amazon product pages are enough. Tell us the ASINs or the category to start with and the marketplaces you sell on.
Choose the slot
Detail page, Sponsored Brands or both. The slot sets the length, the ratio and what the video may show, so it is agreed before anything is made.
We make it and check it
People, places, voices and music are generated for each product and market. Several takes are made, and each one is checked against your photos and the rules of the platform before delivery.
You upload the files
Delivered videos carry no Quelta watermark. Detail-page videos go in through Seller Central, ads through the Amazon Ads console.
Price. From $20 per finished video up to 30 seconds and from $30 per video up to 60 seconds. A pilot on one category is quoted per project. There is no free video plan: only the check of an existing ad is free.
One video per Amazon marketplace, not one dubbed track
Amazon removes Sponsored Brands ads whose language does not match the audience, and it asks for voice-over and on-screen text in the language of the marketplace. A translated track is the minimum. A video that sells in one country can still lead with the wrong thing in another.
Quelta adapts what the video leads with to local buyers: in one market it is the price, in another instalments or a discount, in a third quality and free returns. You list the marketplaces you sell on and each gets its own version, with a local creator speaking its language. Languages are confirmed in the project quote.
Examples in the shape Amazon asks for
Widescreen brand ads of one furniture line, made in English and in Arabic from the same product photos: 16:9 is the shape Sponsored Brands takes. The gallery has them with sound.
Cases
One perfume, three markets
One phone video in English became three local ads in Spanish, Portuguese and Arabic, each with its own angle. The same method makes a version for each marketplace.
Case 2 Seller · 3 markets
One perfume → Mexico, Brazil and Saudi Arabia
A man makes perfume in his kitchen: cedar, cardamom and smoke. So far only his friends buy it.
- Request
- “Sell it in Mexico, Brazil and Saudi Arabia.” One phone video, in English.
- Quelta
- Three angles, not three translations: a compliment magnet in Mexico, lasts all day in the heat in Brazil, cardamom as the scent of hospitality in Saudi Arabia.
- Result
- Three local ads in Spanish, Portuguese and Arabic: native creators, voices, captions and calls to action.
- Mexico
- Brazil
- Saudi Arabia
Is Quelta right for your Amazon listings?
Quelta fits if
- You sell many ASINs and want a video for each, not for one hero product.
- You sell on more than one Amazon marketplace and need each version in its local language.
- You want finished, checked files with no editing on your side.
Look elsewhere if
- You want to generate and edit videos yourself in a self-serve tool: Quelta has no generator to log into, videos are ordered as a project that starts with a pilot.
- You need one video of a person talking straight to the camera: Quelta is not built for that.
- You do not meet Amazon’s account requirements for video yet: those are set by Amazon and no video can change them.
Questions and answers
Can I use an AI-generated video on an Amazon listing?
The Amazon pages cited here allow it with conditions. A video with photorealistic generated people must be tagged in its file metadata before upload, AI content must not mislead shoppers, and detail-page videos must not look like commercials. Quelta’s people are generated, so plan the tag.
How long and what shape should an Amazon product video be?
On the detail page Amazon lists 1–12 min in 16:9 or 9:16. Sponsored Brands takes 6–45 s in 16:9, and 20 s or less is recommended. Sizes and formats are in the table above, and the free file checker tests your video against them.
Do I need Brand Registry for Amazon video?
For Sponsored Brands video ads, yes: they are open to sellers registered in Brand Registry. Detail-page videos need a professional selling account, at least 3 months of selling history and live listings.
How much does an Amazon product video cost with Quelta?
From $20 per finished video up to 30 seconds and from $30 per video up to 60 seconds. A pilot on one category is quoted per project. There is no free video plan, only a free check of existing ads.
Can you make the same video for other Amazon marketplaces and languages?
Yes. Tell us the marketplaces and each gets a version for its buyers, not a word-for-word translation of one video. The languages are confirmed in the project quote.
More for sellers
Quelta for sellers
Videos for product cards and ads from product photos, for one hero product or the whole catalog.
AI videos for TikTok Shop
Product videos and shoppable posts within TikTok’s rules for AI-made content.
AI videos for Shopify
Product page videos for a store, rolled out within Shopify’s weekly upload limit.
AI videos for Etsy
Short listing videos that work with the sound off, for shops with many listings.
Amazon video requirements
Every number with its source and the date it was checked, plus a free check of your file in the browser.
Free check of a video ad
Score a vertical ad for your platform and market in about a minute.
Sources
- Sell on Amazon blog: When customers can’t touch, let Amazon product videos convince them — checked October 24, 2026
- Amazon Seller Central Help: Shoppable video guide — checked October 24, 2026
- Amazon Ads: How to get started with Sponsored Brands video ads — checked October 24, 2026
- Amazon Ads: Sponsored Brands video: ad specs and guidelines — checked October 24, 2026
- Amazon Ads Support Center: Ad specifications overview — checked October 24, 2026
- Amazon Seller Central Help: Tips for creating a product video — checked October 24, 2026
- Amazon Ads policies: General requirements — checked October 24, 2026
This page is written by Quelta, which makes the videos it describes. The marketplace rules come from each marketplace’s own help pages, copied with a quote and the date and read again when the pages change; where a marketplace publishes nothing, the table says so.
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
