Product video
The video on the product page, added in Seller Center in the product details. It appears last in the image carousel at the top of the page.
For sellers
AI product videos for TikTok Shop
TikTok Shop allows videos made with AI if they show the real product accurately and are labelled. It does not allow AI that changes a product’s size, colour or features, or fake 3D and rotation built from a flat photo. Quelta makes TikTok Shop product videos and ads from your product photos within those rules, checks every take, and charges from $20 per finished video up to 30 seconds.
Where video appears on TikTok Shop
TikTok Shop has three video slots with different rules: the product page, shoppable posts and Shop Ads. The AI rules sit mostly on the last two.
Shoppable video
A regular TikTok post with a product link attached. This is where the strictest content rules sit, and where videos made with AI have to be labelled.
Shop Ads video
Videos that run as Shop Ads in GMV Max campaigns, either existing posts or videos uploaded to the campaign.
What TikTok Shop asks of a video file
Product videos and Shop Ads have published limits. For shoppable posts, which are ordinary TikTok posts, TikTok Shop publishes almost none, and the cells say so.
| Requirement | Product video | Shoppable video | Shop Ads video |
|---|---|---|---|
| File format | MP4, MOV, MKV or AVI[2] Uploads through the API also accept WMV, WebM, 3GP, FLV and MPEG. | Not published Shoppable videos are regular TikTok posts, so TikTok’s own upload limits apply. | MP4, MOV, MPEG, 3GP or AVI[8] |
| Length | 20 s–1 min (recommended)[9] Older help pages set a hard cap at the top of this range; the current guide gives only the recommendation. | Not published | up to 10 min[8] |
| Resolution | 720 px or more on the short side recommended[9] | 1080 px or more on the short side recommended[10] The Pre-check compares videos with TikTok’s recommended standards, including this one. | at least 540 px on the short side[8] Square video needs a little more; the checker applies the vertical and horizontal minimum. |
| Aspect ratio | between 9:16 and 16:9; 1:1 recommended[2] | Not published | 9:16, 16:9 or 1:1; 9:16 recommended[8] |
| File size | up to 100 MB[2] TikTok Shop’s product listing policy still names a much smaller cap; the listing guide and the API both give this one. | Not published | up to 500 MB[8] |
Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.
TikTok Shop rules that matter for AI-made video, and what we do
TikTok’s own rules, summarised, and for each one what Quelta does about it. The first two are the ones that matter most for AI video: TikTok names them as prohibited.
- The rule · Shoppable video
No fake 3D or rotation made from a flat product photo, and no unrealistic animation of a static product.[4]
What we doWe do not turn one flat photo into a rotating or 3D-looking product. A side of the product that no photo shows does not appear in the video. Movement comes from people handling, wearing or using the product, and a take where the product moves in a way it could not is rejected in our check.
- The rule · Product video
AI must not change the product’s size, color, material, quantity, bundle contents or features.[4]
What we doThe product, its text and its packaging are compared with your photos on every take, so shape, colour and details stay as photographed. Size, quantity and bundle contents cannot be read from a photo: give them in the brief and we show nothing else.
- The rule · Shoppable video
AI must not replace or fake the product itself: show the real product accurately.[4]
What we doThe product is the subject of the cut and is checked against your photos. A take where it changes is not delivered; it is made again.
- The rule · Shoppable video
AI-made videos are allowed, but must be labeled: an on-screen label or the AI-generated content setting.[4]
What we doOur videos use generated people, voices and places, so treat the label as required: switch on TikTok’s AI-generated content setting or add an on-screen label when you post.
- The rule · Shoppable video
Promotion that relies mainly on still images, slideshows or screen recordings isn’t allowed.[5]
What we doVideos are made as moving footage from the first frame, not as a slideshow of your photos, a loop or a screen recording.
- The rule · Product video
In the EU, videos aren’t translated automatically: upload a localized version for each language yourself.[3]
What we doFor EU shops each language is its own video. We make one version per language you sell in, adapted by meaning, and you upload each one yourself, as TikTok requires.
How Quelta makes videos for TikTok Shop
Send the product
Product photos, a product feed or links to product pages are enough. Say which slot you need, because the three follow different rules: product video, shoppable post or Shop Ads.
We make it from your photos
People, places, voices and music are generated for each product and market. Several takes are made, with the product as the subject and nothing drawn that your photos do not show.
Every take is checked
Before delivery each take is checked: the product, text and packaging against your photos, hands and faces, the hook, the pacing, the sound and the rules of the platform.
You label it and post
Finished files carry no Quelta watermark. Post with the AI label on, add the product link and run TikTok’s Quality check before you publish.
Price. From $20 per finished video up to 30 seconds and from $30 per video up to 60 seconds. A pilot on one category is quoted per project. There is no free video plan: only the check of an existing ad is free.
TikTok Shop in several languages
In the EU, TikTok’s seller pages say videos are not translated automatically: if you want localised versions you have to translate and re-upload them yourself. A translated voice-over is the minimum, not the goal.
Quelta changes what the video says first, who says it and how, market by market. The same perfume can be pitched on compliments in one country and on lasting all day in the heat in another; the case below is an example of this kind of adaptation.
Vertical ads from the gallery
Vertical ads made for TikTok-style feeds. The people in them are generated, which is why the label rule above applies to every one of them. Open the gallery to watch with sound.
Cases
Two ads made for TikTok
A gift ad for the US from one phone video, and one perfume adapted for three markets.
Case 1 Seller · USA
Embroidered pet tees → a gift ad for the US
A home embroidery shop puts customers’ pets on tees from one photo. Great product, no ads.
- Request
- A 10-second phone video: the tee, the shop with 6 pets and “Make me an ad for the US”.
- Quelta
- Found the angle on its own: a gift reaction, a genre that sells custom gifts in the US. Then the creator, voices, captions and edit for TikTok.
- Result
- A 15-second ad, “I put my mom’s dog on a shirt”, for US pet owners aged 25–45.
- TikTok
- USA
- Pet owners 25–45
Case 2 Seller · 3 markets
One perfume → Mexico, Brazil and Saudi Arabia
A man makes perfume in his kitchen: cedar, cardamom and smoke. So far only his friends buy it.
- Request
- “Sell it in Mexico, Brazil and Saudi Arabia.” One phone video, in English.
- Quelta
- Three angles, not three translations: a compliment magnet in Mexico, lasts all day in the heat in Brazil, cardamom as the scent of hospitality in Saudi Arabia.
- Result
- Three local ads in Spanish, Portuguese and Arabic: native creators, voices, captions and calls to action.
- Mexico
- Brazil
- Saudi Arabia
Is Quelta right for your TikTok Shop listings?
Quelta fits if
- You sell on TikTok Shop and need videos for many products, not for one.
- You want the product shown as photographed, within TikTok’s rules for AI-made content.
- You sell in more than one language or country.
Look elsewhere if
- You want a creator-style shoppable video in which you appear: TikTok asks creators to show their own face, and a generated presenter is not that.
- You need a product that turns or rotates from a single flat photo: TikTok Shop does not allow it and we do not make it.
- You want a self-serve generator: Quelta has none, videos are ordered as a project that starts with a pilot.
Questions and answers
Can I use AI-generated videos on TikTok Shop?
Yes, if you label them and they show the real product accurately. TikTok Shop does not allow AI that changes a product’s size, colour, material or features, or fake 3D and rotation made from a flat product photo.
Does Quelta make fake 3D or rotating product videos?
No. TikTok Shop forbids turning a flat photo into fake 3D or rotation, and unrealistic animation of a static product, so we do not make them for TikTok Shop. A side of the product that your photos do not show does not appear in the video.
Do I have to label an AI-made TikTok Shop video?
TikTok says content fully or significantly created or altered by AI should be labelled, with an on-screen label or the AI-generated content setting. Quelta’s videos use generated people, so label them. TikTok can limit reach, remove the product link or deduct creator health points for misleading or unlabelled AI content.
What size and length should a TikTok Shop product video be?
A product video can be MP4, MOV, MKV or AVI, up to 100 MB, with an aspect ratio between 9:16 and 16:9. TikTok recommends 20 s–1 min. Shoppable posts and ads follow the table above, and the free file checker tests your video against it.
How much does a TikTok Shop video cost with Quelta?
From $20 per finished video up to 30 seconds and from $30 per video up to 60 seconds. A pilot on one category is quoted per project. There is no free video plan, only a free check of existing ads.
Can you make the same video in other languages for EU shops?
Yes. Each language is a separate version made for its buyers, which you upload yourself because TikTok does not translate videos for you. The languages are confirmed in the project quote.
More for sellers
Quelta for sellers
Videos for product cards and ads from product photos, for one hero product or the whole catalog.
AI videos for Amazon
Detail-page and Sponsored Brands videos, one version for each marketplace language.
AI videos for Shopify
Product page videos for a store, rolled out within Shopify’s weekly upload limit.
AI videos for Etsy
Short listing videos that work with the sound off, for shops with many listings.
TikTok Shop video requirements
Every number with its source and the date it was checked, plus a free check of your file in the browser.
Free check of a video ad
Score a vertical ad for your platform and market in about a minute.
Sources
- TikTok Shop Academy: Product Listing Policy — checked October 24, 2026
- TikTok Shop Academy: How to Add Products to Your Shop — checked October 24, 2026
- TikTok Shop EU Academy: Manage Product — checked October 24, 2026
- TikTok Shop Academy: AI-Generated Content Restrictions and Requirements — checked October 24, 2026
- TikTok Shop Academy: Requirements for High-Quality Videos and LIVEs — checked October 24, 2026
- TikTok Shop Academy: Check Before You Post: Video Pre-Check Tool Guide — checked October 24, 2026
- TikTok Ads Manager Help Center: How to create Video Shopping Ads for TikTok Shop — checked October 24, 2026
- TikTok Ads Manager Help Center: TikTok Auction In-Feed Ads — checked October 24, 2026
- TikTok Shop Partner Center: Upload Product File (API) — checked October 24, 2026
- TikTok Shop Academy: ACE Toolkit: Video and Photo Content Toolkit — checked October 24, 2026
This page is written by Quelta, which makes the videos it describes. The marketplace rules come from each marketplace’s own help pages, copied with a quote and the date and read again when the pages change; where a marketplace publishes nothing, the table says so.
Quelta for catalogs
Need videos like this for your whole catalog?
Quelta makes product videos from your photos, adapted for each of your markets by meaning, not just by words, and checked before delivery. Start with a pilot on one category.
Start with a pilotPrivate access
Videos for your catalog, starting with one category
Tell us about your catalog, markets and volumes. We make the first videos for one category, so you can compare them with what you have now. Then the same scenarios cover the whole catalog.
Send your products
A product feed, links to product pages or photos for one category.
Agree markets and audiences
Countries, languages, platforms, generations of buyers and the quality threshold.
Get the pilot videos
Localized for each market, checked and ready to post.
Scale to the catalog
Every product, every market and every new arrival, in one style.
We don’t copy other people’s videos. Every video is new and about your product. We keep the mechanics that sell (script, pacing, delivery), not anyone’s footage, people or music.
