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Amazon product video requirements
Amazon accepts product detail page videos as MOV or MP4 files of up to 5 GB, in 16:9 or 9:16 and up to 1080 px on the short side; its help page lists a length of 1–12 min. Sponsored Brands video ads are stricter: 6–45 s, up to 500 MB, exactly 1280 × 720, 1920 × 1080 or 3840 × 2160 at 16:9, and a video bitrate of at least 1 Mbit/s.
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Amazon video requirements
Product detail page videos are uploaded in Seller Central. Sponsored Brands video ads are created in the Amazon Ads console and have their own, stricter specs.
| Requirement | Product detail page video | Sponsored Brands video ad |
|---|---|---|
| File format | MOV or MP4[1] | MP4 or MOV[5] |
| Video codec | Not published | H.264 or H.265 (HEVC)[5] |
| Length | 1–12 min[1] Amazon’s seller blog recommends shorter videos and shows approved examples under a minute. The checker treats shorter videos as a warning, not a failure. | 6–45 s; 20 s or less recommended[5] |
| Resolution | up to 1080 px on the short side[1] Amazon gives only an upper limit, no minimum. | 1280 × 720, 1920 × 1080 or 3840 × 2160[5] |
| Aspect ratio | 16:9 or 9:16[1] | 16:9[5] An Amazon Ads guide mentions vertical video too, but the spec sheet allows only this ratio and gives no vertical sizes. |
| File size | up to 5 GB[1] | up to 500 MB[5] |
| Frame rate | Not published | 23.976, 23.98, 24, 25, 29.97, 29.98 or 30 fps[5] |
| Sound | Not published | Optional[5] |
| Audio codec | Not published | PCM, AAC or MP3[5] |
| Video bitrate | Not published | at least 1 Mbit/s; 4 Mbit/s or more recommended[5] |
| Audio bitrate | Not published | at least 96 kbit/s[5] |
| Audio sample rate | Not published | at least 44.1 kHz[5] |
Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.
What Amazon doesn’t allow in a video
Product detail page video
- No links or URLs to websites outside Amazon.[1]
- No promotional calls to action.[1]
- No promotional content.[1]
- No phone numbers, email addresses or other personal contact details.[2]
- No misleading claims or incorrect information.[1]
- It shouldn’t look like a commercial or be about your company’s brand: show the product.[3]
- No music or artwork you don’t have the rights to.[1]
- No visible branding of other companies.[1]
- No blurry or low-quality footage.[1]
- If the video shows photorealistic AI-generated people, tag the file’s metadata before uploading.[1]
Sponsored Brands video ad
- No letterboxing or pillarboxing: no black, colored or blurred bars.[5]
- Keep text and key information out of the lower right corner.[5]
- Text and voice-over in the language of the marketplace.[5]
- No phone numbers, email addresses or other personal contact details.[6]
- No deal teasers or overstated superlative claims.[6]
- Prices and savings only through Amazon’s dynamic templates, not in the video itself.[6]
- No criticizing a named competitor.[6]
- No unauthorized “Amazon’s Choice” or “Best Seller” badges, no altered Amazon logos.[7]
- AI-generated content must not mislead shoppers.[7]
- The video must not end abruptly or be cut off.[8]
How to upload a video to Amazon
Product detail page video
- You need a Professional selling account, at least 3 months of selling history and live listings.[4]
- In Seller Central, open Catalog → Upload and Manage Videos.[4]
- Click Upload video(s) and choose the file.[1]
- Fill in the title, the ASINs the video belongs to, the language spoken and a thumbnail, then submit.[1]
- One ASIN can have up to 4 shoppable videos.[4]
- Review takes 1–7 business days.[1]
- The video shows in the main media block next to the photos only if the listing has fewer than 6 images.[4]
Sponsored Brands video ad
Common reasons for rejection
Product detail page video
- Amazon shows the reason in Upload and Manage Videos: open Manage next to a video with the status Rejected.[4]
- External links or URLs in the video.[1]
- Promotional calls to action.[1]
- The video breaks the rules of the product category.[1]
- An upload error usually means the file is outside the technical limits: format, size, resolution or length.[1]
Sponsored Brands video ad
Questions
How long can an Amazon product video be?
Seller Central help lists 1–12 min for product detail page videos, in a file of up to 5 GB. Amazon’s seller blog recommends keeping videos short and shows approved examples under a minute, so the lower limit doesn’t look strict. Sponsored Brands video ads must be 6–45 s, and Amazon recommends 20 s or less.
What resolution and aspect ratio does Amazon need?
Product detail page videos: 16:9 or 9:16, up to 1080 px on the short side. Sponsored Brands video ads: exactly 1280 × 720, 1920 × 1080 or 3840 × 2160, 16:9 only, with no black bars.
Can an Amazon product video have no sound?
Yes. Amazon doesn’t require sound in product detail page videos, and Sponsored Brands allows silent videos too: the mute button is then hidden. If an ad has sound, use PCM, AAC or MP3, with an audio bitrate of at least 96 kbit/s and a sample rate of at least 44.1 kHz.
Why was my Amazon video rejected?
The reason is shown in Upload and Manage Videos under Manage. The most common ones: links or URLs in the video, promotional calls to action, or content that breaks the category rules. An error during upload usually means the file is outside the technical limits: format, size, resolution or length. Run the file through the check above to see which.
Do I need Brand Registry to upload product videos?
Not for product detail page videos: Amazon asks for a Professional selling account with at least 3 months of selling history. Sponsored Brands video ads are only for brands enrolled in Brand Registry.
Do AI-generated videos need a label on Amazon?
If a video shows photorealistic AI-generated people, Amazon asks you to tag the file before upload: add the keyword contains-synthetic-performer to the XMP dc:subject field of its metadata.
Requirements on other platforms
Etsy video requirements
Listing videos: 3–15 s, up to 100 MB. Etsy removes the sound.
TikTok Shop video requirements
Product videos up to 100 MB, shoppable videos in the feed and Shop Ads, with the rules for AI video.
Shopify video requirements
Videos in product media: up to 1 GB and 10 min.
Mercado Libre video requirements
Clips: short vertical videos on your listings.
Safe zones for TikTok, Reels and Shorts
See where the app’s buttons and captions cover your video, and keep text out of those areas.
Sources
- Amazon Seller Central Help: Shoppable video guide — checked October 24, 2026
- Amazon.com Help: Community Guidelines — checked October 24, 2026
- Amazon Seller Central Help: Tips for creating a product video — checked October 24, 2026
- Sell on Amazon blog: When customers can’t touch, let Amazon product videos convince them — checked October 24, 2026
- Amazon Ads: Sponsored Brands video: ad specs and guidelines — checked October 24, 2026
- Amazon Ads policies: Prohibited content and products for Amazon owned and operated supply — checked October 24, 2026
- Amazon Ads policies: General requirements — checked October 24, 2026
- Amazon Ads Support Center: Ad specifications overview — checked October 24, 2026
- Amazon Ads: How to get started with Sponsored Brands video ads — checked October 24, 2026
This page is written by Quelta. We read each platform’s help pages, copy the numbers with a quote and the date, and recheck them when the pages change. If a page contradicts itself, we say so in the table.
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