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TikTok Shop video requirements

A TikTok Shop product video can be MP4, MOV, MKV or AVI, up to 100 MB, with an aspect ratio between 9:16 and 16:9; TikTok recommends 20 s–1 min, 1:1 and 720 px or more on the short side. Shoppable videos in the feed have no published file limits but strict content rules, and videos made with AI must be labeled. Shop Ads take videos of up to 500 MB and 10 min.

Checked against TikTok Shop’s help pages on October 24, 2026Sources

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TikTok Shop video requirements

Product videos sit on the product page and are uploaded in Seller Center. Shoppable videos are regular TikTok posts with a product link. Shop Ads (GMV Max) use posts and uploaded videos under the in-feed ad specs.

RequirementProduct videoShoppable videoShop Ads video
File format MP4, MOV, MKV or AVI⁠[1] Uploads through the API also accept WMV, WebM, 3GP, FLV and MPEG. Not published Shoppable videos are regular TikTok posts, so TikTok’s own upload limits apply. MP4, MOV, MPEG, 3GP or AVI⁠[15]
Video codec Not published Not published Not published
Length 20 s–1 min (recommended)⁠[2] Older help pages set a hard cap at the top of this range; the current guide gives only the recommendation. Not published up to 10 min⁠[15]
Resolution 720 px or more on the short side recommended⁠[2] 1080 px or more on the short side recommended⁠[8] The Pre-check compares videos with TikTok’s recommended standards, including this one. at least 540 px on the short side⁠[15] Square video needs a little more; the checker applies the vertical and horizontal minimum.
Aspect ratio between 9:16 and 16:9; 1:1 recommended⁠[1] Not published 9:16, 16:9 or 1:1; 9:16 recommended⁠[15]
File size up to 100 MB⁠[1] TikTok Shop’s product listing policy still names a much smaller cap; the listing guide and the API both give this one. Not published up to 500 MB⁠[15]
Frame rate Not published Not published Not published
Sound Not published Not published Not published
Audio codec Not published Not published Not published
Video bitrate Not published Not published at least 516 kbit/s⁠[15]

Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.

Rules for TikTok Shop videos

Product video

  • A listing can have only 1 video.⁠[3]
  • The video must show the product as the customer will receive it.⁠[3]
  • TikTok recommends showing 1 or 2 selling points.⁠[1]
  • No content that infringes intellectual property or personal rights, and no misrepresenting the product.⁠[3]
  • AI must not change the product’s size, color, material, quantity, bundle contents or features.⁠[4]
  • In the EU, videos aren’t translated automatically: upload a localized version for each language yourself.⁠[5]

Shoppable video

  • A shoppable video is a video plus a product link to the product page.⁠[9]
  • At least 3 seconds of dynamic footage, with no still images or loops.⁠[10]
  • Promotion that relies mainly on still images, slideshows or screen recordings isn’t allowed.⁠[10]
  • Show your face and the physical product.⁠[10]
  • No videos where nobody speaks, appears or demonstrates the product.⁠[11]
  • No links or calls to action that send viewers away from TikTok Shop.⁠[11]
  • No phone numbers, social media handles or email addresses.⁠[11]
  • No QR codes.⁠[11]
  • No content with another platform’s watermark, sticker or logo.⁠[12]
  • No false, unavailable or expired prices or discounts.⁠[11]
  • AI-made videos are allowed, but must be labeled: an on-screen label or the AI-generated content setting.⁠[4]
  • AI must not replace or fake the product itself: show the real product accurately.⁠[4]
  • No fake 3D or rotation made from a flat product photo, and no unrealistic animation of a static product.⁠[4]

Shop Ads video

  • GMV Max is now the only campaign type for TikTok Shop Ads.⁠[16]
  • GMV Max uses posts with a product anchor link: post your videos with one so they can run as ads.⁠[17]
  • Ad captions can’t have clickable links, @ mentions or hashtags.⁠[15]
  • Keep text out of the area covered by the app’s buttons and the product anchor.⁠[15]
  • Affiliate videos used in GMV Max get a commercial content label; in the EU and the UK it’s added automatically.⁠[18]

How to upload a video to TikTok Shop

Product video

  1. In Seller Center, open Products → Add Products and create or edit the product.⁠[1]
  2. Add the video in the Product details section of the listing form.⁠[1]
  3. Or upload it to the Media Center first and pick it in the Video section of the listing.⁠[6]
  4. Before you submit, Seller Center lists Critical Issues that must be fixed first.⁠[1]
  5. The video appears last in the image carousel at the top of the product page.⁠[7]
  6. Through the API: upload the file, keep the file ID from the response and pass it when creating or editing the product.⁠[2]

Shoppable video

  1. In the TikTok app, upload the video and tap Next.⁠[13]
  2. Tap + Add link → Product and pick the product.⁠[13]
  3. To check it first, open the LIVE & Video tab in Seller Center or the Seller app and run a Quality check.⁠[13]
  4. In Seller Center the Pre-check is under Content hub → Management → Quality check → Upload.⁠[14]
  5. If the check finds no issues, publish the video to TikTok from there.⁠[14]

Shop Ads video

  1. For Video Shopping Ads, choose existing posts from a TikTok account or upload new videos.⁠[16]
  2. An ad group can hold up to 50 videos.⁠[16]
  3. In a Product GMV Max campaign: Manage creatives → Add posts → Add custom posts.⁠[17]

Common reasons for rejection

Product video

  • The aspect ratio is outside the accepted range.⁠[2]
  • The file is over the size limit.⁠[2]
  • The format or content can’t be processed.⁠[2]
  • The file is empty.⁠[2]

Shoppable video

  • Videos built mostly from still images can lead to violation points and removal.⁠[10]
  • AI-made content that isn’t labeled, or is labeled falsely, is a violation.⁠[4]
  • For misleading AI content TikTok can limit distribution, remove the product link or the cart, and deduct creator health points.⁠[4]

Shop Ads video

  • Videos uploaded for LIVE GMV Max go through a pre-review of about 4 minutes.⁠[19]

Questions

What are the TikTok Shop product video requirements?

MP4, MOV, MKV or AVI, up to 100 MB, with an aspect ratio between 9:16 and 16:9. TikTok recommends 20 s–1 min, 1:1 and at least 720 px on the short side. One listing can have one video.

What size should a TikTok Shop video be?

Up to 100 MB for a product video and 500 MB for an uploaded ad. TikTok Shop’s product listing policy still names a much smaller cap, while the listing guide and the API give 100 MB; if an upload fails, compress the file.

What is the TikTok Shop video Pre-check?

A Seller Center tool that checks a shoppable video before you post it: unoriginal content, irrelevant promotion and still frames, and it compares the video with TikTok’s recommended standards such as resolution. Find it under Content hub → Management → Quality check. A pass is a guide, not a guarantee.

Can I use AI-generated videos on TikTok Shop?

Yes, if you label them and they show the real product accurately. TikTok doesn’t allow AI that changes the product’s size, color or features, fake 3D rotations of flat product photos, or AI impersonation and fake experts. AI dubbing, subtitles and translation are allowed.

Do shoppable videos have to be vertical?

TikTok Shop doesn’t publish an aspect ratio for shoppable videos: they’re regular TikTok posts. For ads, TikTok recommends 9:16 and accepts 9:16, 16:9 or 1:1. Product videos on the product page accept anything between 9:16 and 16:9.

Why was my TikTok Shop video rejected?

For a product video, the usual reasons are an aspect ratio outside the accepted range, a file over the size limit or a format that can’t be processed. Shoppable videos are removed or restricted mostly for still images and slideshows, links or contact details, another platform’s watermark, and unlabeled or misleading AI.

Requirements on other platforms

Sources

  1. TikTok Shop Academy: How to Add Products to Your Shop — checked October 24, 2026
  2. TikTok Shop Partner Center: Upload Product File (API) — checked October 24, 2026
  3. TikTok Shop Academy: Product Listing Policy — checked October 24, 2026
  4. TikTok Shop Academy: AI-Generated Content Restrictions and Requirements — checked October 24, 2026
  5. TikTok Shop EU Academy: Manage Product — checked October 24, 2026
  6. TikTok Shop Academy: Using Product Media Center to upload images faster — checked October 24, 2026
  7. TikTok Shop Academy: Auto-Generated Product Videos for PDP — checked October 24, 2026
  8. TikTok Shop Academy: ACE Toolkit: Video and Photo Content Toolkit — checked October 24, 2026
  9. TikTok Shop Academy / Seller University (official, US): TikTok for Shopify - Auto Post Shoppable videos (04/07/2026) — checked October 24, 2026
  10. TikTok Shop Academy: Requirements for High-Quality Videos and LIVEs — checked October 24, 2026
  11. TikTok Shop Academy: Content Policy — checked October 24, 2026
  12. TikTok Shop Academy: Best Practices for Promotional Content — checked October 24, 2026
  13. TikTok Shop Academy: Check Before You Post: Video Pre-Check Tool Guide — checked October 24, 2026
  14. TikTok Shop Academy: Shoppable Video Precheck Tool — checked October 24, 2026
  15. TikTok Ads Manager Help Center: TikTok Auction In-Feed Ads — checked October 24, 2026
  16. TikTok Ads Manager Help Center: How to create Video Shopping Ads for TikTok Shop — checked October 24, 2026
  17. TikTok Ads Manager Help Center: How to make creative assets available for your Product GMV Max campaign — checked October 24, 2026
  18. TikTok Ads Manager Help Center: About Product GMV Max — checked October 24, 2026
  19. TikTok Ads Manager Help Center: About video upload for LIVE GMV Max — checked October 24, 2026

This page is written by Quelta. We read each platform’s help pages, copy the numbers with a quote and the date, and recheck them when the pages change. If a page contradicts itself, we say so in the table.

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