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Etsy video requirements
An Etsy listing video must be 3–15 s long and no bigger than 100 MB, in MP4, MOV, FLV, AVI, 3GP or MPEG. The minimum resolution is 500 px, and Etsy recommends 1080 px or more. Etsy removes the sound, so the video plays muted, and a listing can have up to 2 videos.
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Etsy video requirements
| Requirement | Listing video |
|---|---|
| File format | MP4, MOV, FLV, AVI, 3GP or MPEG[1] |
| Video codec | Not published |
| Length | 3–15 s[1] Etsy’s “How to Create a Listing” article gives a slightly higher minimum, so a second or two above it is safe under both. |
| Resolution | at least 500 px on the short side; 1080 px or more on the short side recommended[1] Etsy doesn’t say which side; the checker applies it to the shorter one. |
| Aspect ratio | between 1:2 and 2:1 (recommended)[1] Etsy names only the two extreme ratios and adds that almost any phone video already fits, so we read it as the whole range between them. |
| File size | up to 100 MB[1] |
| Frame rate | Not published |
| Sound | Removed on upload[1] |
| Audio codec | Not published |
| Video bitrate | Not published |
Numbers come from the platform’s own help pages (sources below). Where the platform says nothing publicly, the cell says “Not published” and the checker skips that rule.
How to upload a video to Etsy
- On Etsy.com: Shop Manager → Listings → open or create a listing → Photo and video → drag the file in or click Upload.[1]
- In the Etsy Seller app: Listings → the listing → Listing → the plus sign under Photo and video, or View all → Add a video.[1]
- To remove a video, select it and click the trash can icon.[1]
Questions
How long can an Etsy video be?
3–15 s. Etsy’s listing-creation article gives a slightly higher minimum than its video article, so aim a second or two above the lower limit. Etsy doesn’t publish what happens to longer files, so trim them before uploading.
What size should an Etsy video be?
Up to 100 MB, at least 500 px on the short side and ideally 1080 px or more. The aspect ratio can be anything between 1:2 and 2:1 (recommended): vertical, square and horizontal phone videos all fit.
Does Etsy keep the sound in listing videos?
No. Etsy removes the sound when you upload, so the video always plays muted. Show the key information on screen instead of saying it.
What video formats does Etsy accept?
MP4, MOV, FLV, AVI, 3GP or MPEG. Etsy doesn’t name codecs; an MP4 straight from a phone works.
How many videos can an Etsy listing have?
Up to 2, alongside the photos. The second video slot is recent, so older guides still say one.
Requirements on other platforms
Amazon video requirements
Product detail page videos and Sponsored Brands video ads: length, size, exact frame sizes, frame rates.
TikTok Shop video requirements
Product videos up to 100 MB, shoppable videos in the feed and Shop Ads, with the rules for AI video.
Shopify video requirements
Videos in product media: up to 1 GB and 10 min.
Mercado Libre video requirements
Clips: short vertical videos on your listings.
Safe zones for TikTok, Reels and Shorts
See where the app’s buttons and captions cover your video, and keep text out of those areas.
Sources
- Etsy Help: How to Add Listing Videos — checked October 24, 2026
- Etsy Help: Newly Crafted: Etsy Updates for Your Shop — checked October 24, 2026
- Etsy Help: Search Engine Optimization (SEO) for Shop and Listing Pages — checked October 24, 2026
This page is written by Quelta. We read each platform’s help pages, copy the numbers with a quote and the date, and recheck them when the pages change. If a page contradicts itself, we say so in the table.
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